# Advertising **Updated:** 10/7/2026 Canonical URL: https://business.x.com/en/advertising --- ## Real-time conversations. Real results Reach high-intent audiences, participate in real-time conversations, and drive measurable business results with X Ads. [Get Started](https://ads.x.com/manager) [Talk to an Ads Expert](#contact) ## Why advertise on X? The internet talks here first ### Real-time conversations Reach people while they’re researching, comparing, and deciding on what to buy, book, download, try, or visit. ### Reach influential audiences Connect with high-value audiences who shape opinions, decisions, and spending. ### Own the moment Show up where news breaks, products launch, trends start, and attention builds. ### Earn attention Place your message inside conversations people actively choose to engage with. ### Precise targeting Reach the right audience with keywords, followers, location, and conversation signals. ### Built for every business Start with any budget, learn fast, and scale campaigns. ## Get $500 in ad credit [Get Started](https://business.x.com/en/forms/ad-credit-terms-500) When you spend $500. New advertisers eligible. Terms apply. ## Built for business impact Backed by measurable results [Create your Ad](https://ads.x.com/manager) [Talk to an Ads expert](#contact) ### 2.4x New customer ROAS for men’s apparel advertisers using the new X Ads Manager. ### 18% More conversions from new customers compared to other platforms for retail advertisers on X. ### 4.74x Incremental lift using in-feed video ads in the new X Ads Manager. ### 85% Of net new customers for retailer advertisers came from the new X Ads Manager. "X gave us the perfect platform to introduce not just our product, but an entirely new category. With the right creative, no other platform matches its ability to spark conversation." 1X NEO "Despite the challenges facing the PC industry, X consistently delivered results. We averaged 10x ROAS across the quarter and never dropped below 4x in any single week." Skytech Gaming “Despite the challenges facing the PC industry, X consistently delivered results. We averaged 10x ROAS across the quarter and never dropped below 4x in any single week” Rancher’s Chips ## Start advertising on X Launch your campaign in minutes ### Choose your objective Choose the outcome you want to achieve. Whether your goal is sales, leads, website traffic, engagement, video views, or app installs, we’ll help optimize your campaign around the results that matter most to your business. ### Define your targeting Reach the right audience with precision. Target keywords, interests, followers, location, and more. Set a budget that fits your goals and stay in control as your campaign runs. ### Create your ad Bring your campaign to life. Use new creative or promote an existing post, choose from a range of formats that best support your objective and audience. ### Launch and optimize Improve performance as results come in. Monitor campaigns in real time, make informed adjustments, and scale what’s delivering the strongest results. [Get started](https://ads.x.com/manager) [Talk to an Ads expert](#contact) ## Find the right format Built to drive results ### Amplify Reach engaged audiences alongside premium video content. Ideal for awareness and product launches. [Create this format](https://ads.x.com/manager) ### Image + carousel ads Showcase up to six products, services, or stories with eye-catching creative. Perfect for promotions and traffic. [Create this format](https://ads.x.com/manager) ### Collection + shoppable ads Help people discover and shop products. Great for ecommerce brands, catalogs, and seasonal campaigns. [Create this format](https://ads.x.com/manager) ### Promoted posts Turn top-performing content into ads in a few clicks. Increase reach and engagement instantly. [Create this format](https://ads.x.com/manager) ### Dynamic product ads Automatically promote products from your catalog. Ideal for retargeting shoppers and driving sales. [Create this format](https://ads.x.com/manager) ### Boost existing posts Get more views on your posts or @ mentions. Additional features for Premium Business. [Create this format](https://ads.x.com/manager) ### Mentions Boost Allows premium business users to boost organic posts that mention their brand, extending their reach and visibility. [Create this format](https://ads.x.com/manager) ## Connect with an X Ads specialist Our team will reach out within one business day to help set up your first campaign, recommend strategy, or answer questions. For immediate help, call 1-888-GET-XADS. International rates may apply. **Form: Talk to an Ads Expert** - **First Name** _(Jane)_ - **Last Name** _(Doe)_ - **Company Name** _(Acme Inc)_ - **Company Handle** _(@somehandle)_ - **Business Email Address** _(jane@example.com)_ - **Phone Number** _(555-0100)_ - **Payment Method** _(Select a payment method)_ — options: Credit Card, Insertion Order - **Country** _(Select a country)_ - **How can we help you?** _(Looking for help with ads)_ By submitting this form, you agree to receive various marketing communications via email, telephone and/or text message from X and our official sales partners in relation to advertising on X. You may unsubscribe at any time. ## Your questions, answered Everything you need to know ### Is there a minimum budget to advertise? No. You can start with a budget that fits your goals and scale up as you learn what performs best. Add a payment method in Ads Manager—you’re only charged when ads run. ### How do I get started? Log into [ads.x.com](https://ads.x.com/manager) with your X account, set your country/time zone/currency (set once), add billing info, then click “Create campaign” and follow the prompts. Optimize your profile with a bio, photo, and link first. ### How quickly can my campaign go live? Campaigns can launch within minutes to hours after submission and review/approval. Simple setups and compliant creatives typically go live fastest. ### What kind of businesses can advertise? Most legitimate businesses and organizations can advertise if their account complies with X Rules, Ads Policies, and applicable laws. Restricted categories (e.g., certain political or financial) may need pre-approval. ### Do I need marketing experience? No. X Ads Manager offers guided and simplified flows (including one-click sales campaign setup), plus X Ads Academy tutorials and templates for beginners. ### Can I get help setting up my first campaign? Yes—use in-platform guides, the Help Center, @AdsSupport via DM, or the “Speak with an Expert” option. You can also invite team members or use success stories for inspiration. ### What advertising formats are available? Image ads, Video ads (including Vertical Video), Collection Ads, Carousel-style, and native Promoted Posts. All blend seamlessly in the timeline—choose based on your objective. [Get Started](https://ads.x.com/manager) [Talk to an Expert](https://business.x.com/en/advertising#contact) --- [View all content](https://business.x.com/sitemap.md)