# Basics

**Updated:** 10/2/2026

Canonical URL: https://business.x.com/en/basics

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## Everything you need to build on >x<

>x< is where people go to find out what’s happening. That makes it one of the best places to launch products, shape perception, and stay relevant. Start here.

[Create an Ad](https://ads.x.com/manager)

## Find the right format Build to drive results

### Create a profile

Your profile is your brand’s first impression on >x<. Add your name, logo, location, and a clear bio that tells people what you do and why they should follow you.

[Learn more](https://business.x.com/en/resources/guides-and-webinars#starter-kits)

### Post ideas

A live profile needs content. These evergreen post ideas give you a starting point so you’re not staring at a blank field.

### Grow your following

Reach doesn’t happen on its own. Follow these steps to build a consistent, engaged following and extend the reach of every post you publish.

### Organic best practices

The strongest brands on >x< combine paid and organic. Here’s how to make your organic posts work harder.

[Learn more](https://business.x.com/en/basics/organic-best-practices)

## Your audience is on >x< Your ads should be too

Built for What’s Next

[Create your Ad](https://ads.x.com/manager)

[Get Started](https://ads.x.com/manager)

[Talk to an Expert](https://business.x.com/en/advertising#contact)

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