Celebrating Small Business Saturday with X
As Small Business Saturday approaches, it's the perfect time to celebrate the hardworking entrepreneurs, business owners, and vendors who bring unique products, services, and creativity to our communities. This year, we're shining a spotlight on small businesses that are using X to amplify their missions and grow their customer base.
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Alpha News
Alpha News started as a nonprofit in Minnesota with a mission to cover overlooked stories. They focus on local news, investigative journalism, and giving a voice to the stories that matter but don’t always make the headlines.
The outlet has built a strong community where followers can submit tips and amplify their content, helping to reach a broader audience. Moving forward, they plan to expand our team of investigative reporters and leverage new technologies to enhance live coverage and audience interaction.
Their mission is to keep delivering stories that matter, with greater impact and accessibility.
Video Views Campaign Success Story
Alpha News utilized X Ads to promote their latest documentary. By taking advantage of geo-targeting capabilities and installing the X Pixel to utilize retargeting, the team was able to achieve:
228k
Video Views
38%
Video View Rate
$0.01
Cost per video view
X has been pivotal for us in connecting directly with our audience. The immediacy and interaction capabilities of X allow for real-time updates, crowd-sourced tips, and instant sharing of our stories, which is invaluable for a news organization like ours.
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Dearborn Denim
Dearborn Denim is a direct-to-consumer apparel manufacturer based in Chicago. All products are designed, cut, sewn, washed, finished, and shipped from the company's facilities in Chicago. By handling every step of production in-house and selling directly to customers online and through retail stores, Dearborn Denim is able to offer exceptional products at competitive prices through a streamlined supply chain.
I advertise on X because I spend time on the platform and think many of our new customers spend their time there as well.
As we celebrate Small Business Saturday, it's the perfect time to show support for the incredible entrepreneurs and small businesses that make our communities thrive. Whether you’re looking to discover or promote, X is here to inspire and support you along the way. And if you’re a business partner looking to grow and connect with more customers, we’d love to help. Don’t hesitate to connect with one of our X Ads Specialists across the globe- they’re ready to offer insights and tips on how to make the most of the platform to reach your goals.