Connect your brand to the big moments of 2024 on X

If last year proved one thing, there is no substitute for X. Our entertainment community gave birth to the cultural phenomenon, Barbenheimer, with 23B impressions of related content on X throughout the Barbenheimer season.¹ Our sports community turned to X to surpass the TRILLION mark for impressions, making it the most visible topic on the platform - followed closely by Gaming and Music.² The volume of content and visibility it gets on X is why we see people turn here when things happen.

From the Super Bowl to the presidential election, X is going to be the home for the moments that matter in 2024. We’re seeing monumental growth in daily time spent on X. On average, our community is spending 6 billion active minutes on X each day, a 10% increase vs. last quarter, and average daily video views have increased by 29% from last year.³

Every time something significant happens in the world - or around people’s specific interests - there are conversation surges on X. The public experience of X, combined by the voracious interests of the people who power this platform - make it indispensable in these moments. 

In 2024, brands that join the conversation are the ones that will break through this year. And today, people on X are more engaged with brands. In the second half of ‘23 we’ve seen a 63% growth in people liking branded content, a 20% increase in reposting this content, a 14% increase in views and a 6% increase in impressions.⁴

As you’re finalizing strategies for the year ahead, it’s important to consider the biggest cultural moments as a chance to be part of the conversation – and X can help.

Bookmark our 2024 Marketing Calendar for opportunities to connect with the most influential and interesting people on earth. It all happens on X.