Reach A Ready-to-Buy Audience This Back-to-School Season on X

As the back-to-school season kicks off, parents and students are eager to get a jump on their preparations for the academic year with X being the center, and here to help, as the go-to platform for discussions on everything from school supplies, reconnecting with friends to the latest fashion trends. 

The Back-to-School Buzz on X

The back-to-school conversation saw an increase year-over-year in the US, highlighting how X continues to be a dynamic platform for engaging with key seasonal moments. These conversations peak in August and September, coinciding perfectly with the height of back-to-school shopping.

School is an important and relevant topic for people on X. We have 1.5x more monthly active users who are students compared to other platforms, and 39% of X’s monthly active users are parents with children.

With its growing popularity among Gen Z and Millennials, X has become a trusted resource, influencing trends and guiding purchase decisions throughout the back-to-school journey. In fact, 60% of the #BackToSchool audience on X is between the ages of 24 and 34, a demographic eager and ready to spend.

Your Back-to-School Guide on X

When it comes to back-to-school shopping, X influences every stage of the consumer journey—from the initial discovery to the final purchase decision.

On X, users are constantly discovering new products and brands through organic posts, trending hashtags like #BackToSchool, and promoted content. To stand out, brands can use features like:

• Trend Takeover, to position themselves alongside trending conversations in the Explore tab, maximizing visibility during this crucial period. 

As users engage with content and discussions, they move into the consideration phase, where X’s conversational environment encourages them to seek advice, compare products, and rely on peer recommendations.

• Advertisers can seamlessly enter these discussions with AI-powered, targeted Reply Ad placements to keep their products top of mind. 

• When users are ready to make a purchase, X’s targeted ads and promoted trends, such as Dynamic Product Ads or Collection Ads, showcase relevant products to those actively considering their back-to-school purchases, making the decision-making process easier and more efficient. Connect with your account manager to book.

On X, major conversations like back-to-school are vibrant and influential. Our tools have consistently driven success, proving that X is vital for elevating your campaigns and connecting a leaned in, hungry audience. By shaping conversations and influencing purchase decisions, X is a cornerstone of any marketing strategy this season. Don't miss out on the #BackToSchool season—reach out to us today.