The Super Bowl conversation belonged to >x<
This year's event delivered massive buzz on >x<, and your campaigns helped shape the conversation. As the real-time hub for live events, >x< amplified every moment from kickoff reactions to halftime highlights and post-game debates-driving authentic engagement for brands.
Congratulations to our BrandRanx winners!
>x<'s BrandRanx, powered by real-time conversation tracking, highlighted the ads sparking the most love, shares, and buzz, proving >x< is where cultural moments happen instantly. From January 25th - February 8th >x< saw:
741K
Total brand-related posts
767M
Total brand-related reposts
6.2M
Total brand-related likes
These brands led the pack in real-time engagement across key categories. Your strategies drove authentic, high-impact moments – well done!
The winners
Most Loved
The ad with the most positive sentiment.
Budweiser
@budweiserusa
Most Disruptive – Outside TV
Owning the conversation without a TV ad.
Kraft Mac & Cheese
@kraftmacncheese
Most Talked About
The ad that sparked the most conversation.
Apple Music
@AppleMusic
Most Shared
The ad that reposted the most.
Budweiser
@budweiserusa
The data reveals that creative quality drives sentiment and engagement more than media spend alone. Audience behavior shows Super Bowl content is overwhelmingly share-driven (99.2% reposts), with emotional ads achieving the highest virality and AI brands uniquely driving "save for later" behavior through high bookmark rates.
Super Bowl LX on >x< — by the numbers
The big game generated unprecedented activity on >x<, cementing it as the pulse of fan reactions, viral clips, and brand storytelling.
16M
Posts
4M
Unique authors
5.1B
Impressions
605M
Video views
Conversation on >x< hit 16M posts (from 4M authors), 5B impressions and 605M video views. Half occurred in real-time, reinforcing >x< as the go-to platform for second-screen engagement. Conversation surged from halftime into the 3rd quarter, with second-half engagements up nearly 400%. Bad Bunny drove 6M posts (916% above his post-Grammy daily average) and the halftime show generated 409% more posts than last year. And finally, Drake Maye and Sam Darnold dominated the conversation as the most-mentioned athletes throughout the day.
>x<'s live, unfiltered conversations turned every play, ad, and halftime performance into shareable content, extending reach far beyond the broadcast.
>x< Football City Diner
Leading up to kickoff, we hosted valued advertising partners at the exclusive >x< Football City Diner – an immersive, high-energy event celebrating football, connections, and real-time conversation on >x<. >x<'s live, unfiltered conversations turned every play, ad, and halftime performance into shareable content, extending reach far beyond the broadcast.
This activation brought brands together in a vibrant space to network, experience >x<'s impact across live sports, and brainstorm campaigns that resonate with passionate fans.
Press Coverage Highlights
The conversation extended beyond >x<, check out some key coverage:
Looking ahead — FIFA World Cup 2026
With Super Bowl LX in the books, the next massive global moment is just months away: the FIFA World Cup 2026 (June 11 – July 19), co-hosted across the US, Canada, and Mexico – the largest edition ever with 48 teams and 104 matches.
>x< will be the pulse of fan reactions, highlights, and brand storytelling across three countries and billions of global eyes.
Ready to plan your World Cup strategy? Let's connect soon to discuss how we can help maximize your presence and impact, leveraging >x<'s real-time tools, targeted audiences, and proven event amplification for historic ROI.
Thanks for partnering with us, your campaigns made Super Bowl LX unforgettable. On to the next big play!