>x< enables advertisers to use any creative ad format

>x< has launched expanded aspect ratio support for video and image ads, enabling advertisers to seamlessly reuse their best-performing creatives from other social media platforms on >x<—without reformatting, cropping, or rebuilding assets.

Advertisers can upload their existing ad assets directly into >x< Ads Manager via Media Studio, Composer, or the Campaign Form with the following expanded aspect ratios:

• 4:5 – 1440 × 1800 pixels
• 2:3 – 1080 × 1620 pixels

This update further enhances current aspect ratio formats in >x< Ads Manager:

• 1:1 – 1080 × 1080 pixels
• 16:9 – 1920 × 1080 pixels
• 9:16 – 1080 × 1920 pixels
• 1.91:1 – 2064 × 1080 pixels

“We're committed to empowering advertisers to hit their performance goals with greater ease and impact,” said Monique Pintarelli, Head of Global Advertising, xAI. "With full aspect ratio support, brands can now repurpose creatives directly on >x<—eliminating reformatting, duplication, or compromise—while unlocking faster testing, brand consistency, and incremental reach among our highly engaged, real-time audience for superior results.”

Advertising on >x< immerses brands directly into real-time culture as it unfolds, placing messages and products in front of the world's most influential and affluent audiences. >x< users are 84% more likely to belong to the top income group (over $200K per year) compared to those on other social media platforms1, and >x< users are 45% more inclined to purchase products they see advertised2.

For more details on the expanded aspect ratio, best practices for creatives, or to get started, contact your >x< Ads account manager, reach out via >x< support, or visit our Creative Ad Specs webpage.