2024 Holiday Season: X shoppers are the first to search, try and buy

From November to January, X comes alive with users who are active, engaged, and ready to spend.

Shoppers on X not only anticipate their next big purchase earlier but also show a greater readiness to act. Leveraging this prime time can significantly boost your brand’s visibility and sales potential.

Holiday shoppers on X are highly influential and proactive. They are 32% more likely to try new products first, 24% more likely to share product recommendations with others, and 39% more likely to purchase advertised items than X non-users.

The Holiday conversation on X continues to grow

The Holiday Season consistently brings a significant spike in conversations on X, reflecting a growing interest each year. We've witnessed a 20% year-over-year increase in our Holiday audience and a substantial 125% rise in holiday-related posts. This ongoing growth underscores the platform’s pivotal role in shaping holiday experiences, with users turning to X for everything from gift purchases and travel plans to festive decorations and recipes.

Each year, as the season approaches, we observe significant increases in user activity. From October to November, impressions rise by 20%. Additionally, mentions of last-minute shopping have increased by 49% year-over-year. These trends highlight that while it's beneficial to engage early, there’s also an opportunity to influence shoppers' decisions right up until the last minute of the season. 

Grow your business this Holiday Season on X

With engaging formats and advanced targeting capabilities, X helps you drive awareness with impactful Takeovers, foster consideration through immersive Vertical Video Ads, and boost conversions with Dynamic Product Ads, Collection Ads, and Carousel Ads. Our optimized targeting, including features like AI-Audiences, versatile audience segmentation, ensures you reach the right people at the right time. 

Premium content for every Holiday moment

From Halloween to Christmas, Thanksgiving to New Year’s Eve, there’s no shortage of opportunities to connect with the Holiday Season on X with premium content from the world’s top publishers.

So whether you're aiming to build relevance for your brand, maximize reach, stimulate demand, or drive sales, X offers solutions to support your campaign to grow your business this Holiday Season. Don’t miss out on this and reach out to us.