About X Ads offboarding

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This policy applies to X’s paid advertising products, which are posts, trends, and accounts.

For more information about X’s paid advertising products, click here

For information about X’s other policies, click here.

This article describes the processes and principles that X follows when removing advertisers from the X Ads platform. We call this process “offboarding”, and we strive to make it as transparent and seamless as possible for everyone involved.

Why X offboards advertisers

X offboards advertisers when they use the X Ads platform in a way that violates our policies. We encourage advertisers to be familiar with all our policies. Our policies include Ads Policies, the Rules, and the Terms of Service.

How X offboards advertisers

When offboarding an account, X halts all active X Ads campaigns and prevents any further X Ads campaigns from serving. Before doing so, when possible, X may send an email to the advertiser outlining the violation, along with any available steps to correct it. For more serious violations, we may immediately offboard an account without prior notification.

What offboarding does

Offboarded accounts are no longer able to promote their posts or account on X using X Ads products.

Note: Being offboarded from X Ads is not the same as being suspended from X. It only applies to paid advertising. However, accounts that are offboarded may also be suspended from the service entirely if they violate the X’s Terms of Service or Rules.

What to do if your account is offboarded

If your account is offboarded, you may not create new advertising accounts. If you need to contact X after being offboarded, you should contact the X Ads support team through the link you see when you try to access ads.x.com, and not through our other channels. This helps us easily match your report to the ads account in question.

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