This policy applies to monetization on X and X’s paid advertising products.

What’s the policy?

To ensure a positive user experience and a healthy conversation on the platform, X prohibits the promotion of adult sexual content globally. Advertisements must promote content that is age-appropriate, compliant with market restrictions for certain types of adult content and be mindful about cultural sensitivities.

• Adult and/or pornographic content. Examples:
  • Pornographic content in websites, magazines, books, films etc.
  • Cartoon or computer-generated adult content
• Full and/or partial nudity depiction. Examples:
  • Content featuring genitalia, female breasts, buttocks etc
• Penis enlargement products & services and breast enhancement services
• Catalogue style dating services. Examples:
  • Apps / websites with a sign-up process where customers are not required to specify gender or contain profiles that are not customer created or use a pay-per-communication model
•  Sexual entertainment products or services. Examples:
  • Adult clubs, sexually suggestive online chats, live streamings, games etc.
• Sexual innuendos including implied sexual content or remarks. Examples:
  • Sexually suggestive text, images, videos, audio, gestures, poses and movements etc.

Permitted

Advertising of below products or services is permitted. Advertisements must observe country specific regulations and local age requirements when promoting such content:

• Safer sex education and/or STD/STI awareness campaigns
• Modeled clothing that may include scantily-clad persons (e.g. lingerie)
• Erotic novels
• Nude fine art (e.g. Michelangelo's 'David')
• Breastfeeding content
• Medical drawings
• Sex addiction treatments and/or clinics

Permitted with restrictions

Advertising of below products or services is only permitted in certain countries with restrictions. Advertisements must observe country specific local age requirements and any other country specific restriction that might be applicable.

Kindly refer to the Country Specific Policies section below for details.

• Dating and/or marriage brokerage services
• Sexual Merchandise. Examples:
  • Sex toys, sexualized clothing
• Condoms, lubricants and other non-prescription contraceptives