Hateful content

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This policy applies to monetization on X and X’s paid advertising products.

What's the policy?

X prohibits the promotion of hateful content globally.

Examples of hateful content include:

  • Hate speech or advocacy against a protected group, individual, or organization based on, but not limited to, the following:




-National origin

-Sexual orientation


-Gender identity

-Religious affiliation



-Medical or genetic condition

-Status as a veteran

-Status as a refugee

-Status as an immigrant

  • Organizations, groups, or individuals associated with promoting hate, criminal, or terrorist-related content
  • Promotion of, support for, or affiliation with, organizations, groups or individuals associated with promoting hate, criminal and/or terrorist-related content
  • Degrading, mocking, or harassing references to events or practices that negatively affected a protected group

What other X resources relate to this policy?

What do advertisers need to know about this policy?

Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on X. This includes complying with applicable laws and regulations regarding advertisements.

If you are an advertiser whose account or Posts are under review and you would like to check on the status or request an expedited review, please log in to ads.x.com and file a support ticket using the Help button in the top right corner of your ads dashboard.

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