Account eligibility for X Ads
X accounts must meet certain criteria in order to be eligible to participate in X Ads and use X's suite of advertising products. This article outlines how advertisers can meet X’s eligibility requirements, and this applies to all advertisers.
Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on X. This includes complying with applicable laws and regulations regarding advertisements.
If you are an advertiser whose account or posts are under review and you would like to check on the status or request an expedited review, please log in to ads.x.com and file a support ticket using the "Help?" button in the top right corner of your ads dashboard.
X Ads policies
For your account to be eligible for X Ads, it must comply with all X Ads Policies. Account compliance includes, but is not limited to bio, username, handle, profile image, header image, and bio URL. Please note that some policies may have additional eligibility requirements.
Account status
- Public Posts: Posts from an advertiser account must be public. To change this setting, visit the About public and protected post page.
- Deactivated accounts: An advertiser cannot participate in X Ads if they have deactivated their X account. Learn how to reactivate your account.
- Suspended accounts: An advertiser cannot participate in X Ads if their X account is in a suspended state. Learn more about suspended accounts.
Verification
Quality
For your account to be eligible for X Ads, it must comply with the our Ads Quality Policy, specifically:
- Having profile and header photos that are not GIFs.
- Having a functional, live URL in your bio that is not gated, and accurately represents your brand and promoted product or service.
Languages
Ads targeting certain countries must be in the language local to those countries. Ads must comply with advertising guidelines and any country specific language restrictions as applicable.
Countries and territories available for self-serve advertisers on X Ads
Africa
- Angola
- Benin
- Burkina Faso
- Burundi
- Cameroon
- Cape Verde
- Central African Republic
- Chad
- Comoros
- Cote d’Ivoire
- Democratic Republic of Congo
- Eritrea
- Eswatini
- Gabon
- Gambia
- Guinea
- Guinea-bissau
- Kenya
- Liberia
- Madagascar
- Malawi
- Mali
- Mayotte
- Mozambique
- Namibia
- Niger
- Nigeria
- Republic of the Congo
- Reunion
- Rwanda
- Sao Tome and Principe
- Senegal
- Seychelles
- Sierra Leone
- Somalia
- South Africa
- Tanzania
- Togo
- Uganda
- Zambia
- Zimbabwe
Asia Pacific
- American Samoa
- Antarctica
- Australia
- Azerbaijan
- Bangladesh
- Bhutan
- British Indian Ocean Territory
- Brunei
- Cambodia
- China
- Christmas Island
- Cocos (Keeling) Islands
- Cook Islands
- Fiji
- Guam
- Hong Kong
- India
- Indonesia
- Israel
- Japan
- Kiribati
- Laos
- Macau
- Malaysia
- Maldives
- Marshall Islands
- Mongolia
- Nauru
- Nepal
- New Caledonia
- New Zealand
- Niue
- Norfolk Island
- Northern Mariana Islands
- Palau
- Papua New Guinea
- Philippines
- Pitcairn
- Samoa
- Singapore
- Solomon Islands
- South Korea
- Sri Lanka
- Taiwan
- Thailand
- Timor-leste
- Tokelau
- Tonga
- Tuvalu
- United States Minor Outlying Islands
- U.S. Virgin Islands
- Vanuatu
- Wallis and Futuna
Europe
- Albania
- Andorra
- Armenia
- Austria
- Belarus
- Belgium
- Bulgaria
- Croatia
- Cyprus
- Czech Republic
- Denmark
- Estonia
- Faroe Islands
- Finland
- France
- French Southern Territories
- Georgia
- Germany
- Gibraltar
- Greece
- Guernsey
- Heard Island and Mcdonald Islands
- Hungary
- Iceland
- Ireland
- Isle of Man
- Italy
- Jersey
- Latvia
- Liechtenstein
- Lithuania
- Luxembourg
- Malta
- Moldova
- Monaco
- Montenegro
- Netherlands
- Norway
- Poland
- Portugal
- Romania
- Republic of North Macedonia
- Saint Helena, Ascension and Tristan Da Cunha
- San Marino
- Serbia
- Spain
- Svalbard and Jan Mayen
- Sweden
- Switzerland
- Turkey
- Ukraine
- United Kingdom
- Vatican City
Latin America
- Anguilla
- Antigua and Barbuda
- Argentina
- Aruba
- Bahamas
- Barbados
- Belize
- Bermuda
- Bonaire, Saint Eustatius and Saba
- Brazil
- British Virgin Islands
- Cayman Islands
- Chile
- Colombia
- Costa Rica
- Curacao
- Dominica
- Dominican Republic
- Ecuador
- El Salvador
- Falkland Islands
- French Guiana
- Grenada
- Guadeloupe
- Guatemala
- Guyana
- Haiti
- Honduras
- Jamaica
- Martinique
- Mexico
- Montserrat
- Nicaragua
- Panama
- Paraguay
- Peru
- Saint Barthelemy
- Saint Kitts and Nevis
- Saint Lucia
- Saint Pierre and Miquelon
- Saint Vincent and the Grenadines
- South Georgia and the South Sandwich Islands
- Suriname
- Trinidad and Tobago
- Turks and Caicos
- Uruguay
- Venezuela
Middle East
- Afghanistan
- Algeria
- Bahrain
- Egypt
- Iraq
- Jordan
- Kazakhstan
- Lebanon
- Libya
- Mauritania
- Pakistan
- Qatar
- Saudi Arabia
- Tajikistan
- Turkmenistan
- United Arab Emirates (UAE)
- Uzbekistan
- Western Sahara
- Yemen
North America
- Canada
- Greenland
- United States
Trade restrictions
X prohibits advertisements targeted to, and advertiser accounts located in, jurisdictions subject to comprehensive trade sanctions, including those listed below. Individuals and entities subject to sanctions may also be prohibited from signing up for a X Ads account. X will not allow individuals and entities who are prohibited from engaging in such activities by applicable trade restrictions to establish or maintain a X Ads account.
- Cuba
- Crimea Region of Ukraine
- Donetsk People’s Republic (DNR) and Luhansk People’s Republic (LNR) Regions of Ukraine
- Iran
- North Korea
- Syria
Sensitive Events
X may, during the course of a sensitive event, pause advertisements serving to and/or from a particular location. Advertisers in such locations, or targeting such locations, may be temporarily ineligible for X ads.
Ready to get started?
