Skip to main content

X Takeover guidelines

You can view available translations of this article by selecting a language in the bottom-right corner of this page. Translations are provided as a convenience, and are not meant to change the content of our policies. The English version will control and should be your reference in case of conflict between a translation and the English version.

For more information about X’s paid advertising products, click here. 

For information about X’s other policies, click here.

How does this policy vary from country to country?

 
Trend Takeover +

Argentina

Australia

  • Alcohol advertisers targeting Australia are permitted to use Trend Takeover+, subject to restrictions, and are only allowed with prior authorization from X.

Brazil

  • Brazilian alcohol advertisers are permitted to use this product, so long as alcoholic beverages have a strength less than 13%.

Japan

  • Gambling advertisers targeting Japan are permitted to use this product, subject to restrictions.
  • Prior authorization from X is required.

Mexico

  • Gambling advertisers are permitted to use this product, so long as they comply with the Mexico Gambling Policy.
  • Alcohol advertisers targeting Mexico are permitted to use this product so long as they agree to our terms and conditions.

UK

  • Alcohol advertisers targeting the UK are permitted to use this product, subject to restrictions.
  • Prior authorization from X is required.

U.S.

  • Daily Fantasy Sports ads are permitted with the following restrictions;
    • Disclaimers about age and state eligibility requirements are required
    • Information on gambling addiction hotline is required
    • No minors should be depicted 
    • No unfair or misleading representations of winning
  • Sports Betting ads are permitted with the following restrictions;
    • No ability to place a bet in ad or on the landing page
    • No minors should be depicted
    • No unfair or misleading representations of winning
    • Disclaimers stating that sports betting is not legal in states where prohibited must be present 

Have questions or feedback?

If you are an advertiser whose account or posts are under review and you would like to check on the status or request an expedited review, please file a support ticket.

Learn more about blocking or dismissing ads by reading this article on “Reporting X Ads”. To report an ad that is potentially violating these policies, use the Report an Ad form.

Using our Ads Policy, Rules, and our Terms of Service, we will examine reported violations and take appropriate action.

If you are interested in advertising on X and want to learn more, please visit business.x.com.

Ready to get started?

Create your ad