Operating System, Device, & Carrier targeting
Reach X’s highly mobile audience with relevant, timely messaging targeted to people based on the type of mobile device they use, the operating system for their device, and/or the mobile carrier.
To add these targeting criteria to your campaign, navigate to the "Demographics" section in the campaign creation flow.
Target by device models, OS versions, carriers, and platforms
In the "Demographics" section in the campaign creation flow, you can select the Operating System you wish to target. Use the search bar under Device Model and start typing. A list of devices will appear for your selection.
X also offers the ability to target by the mobile carrier associated with their profile through a similar search bar. This is a great tool for mobile carrier advertisers who want to target or exclude their existing customers from their campaigns on X.
Best practices
- Segment based on device: Want to target iOS users to let them know about your new iPhone app? Or get feedback from Android users for an upcoming release? Create separate campaigns for each type of device so that you can adjust bids independently and optimize for efficiency.
- Offer an optimized experience: Make sure your website or landing page is optimized for mobile if you plan to use device targeting. X also partners with you to ensure that ads properly render for users. For example, users with lower bandwidth capabilities may see less video-based advertisement than those with higher bandwidth. This is done to ensure a positive interaction between your ads and the user.
- Target by mobile carrier: If you're a mobile carrier advertiser, consider using carrier targeting to create more efficient campaigns by targeting your customers or customers on other networks.