What are Follower Ads?

Follower Ads suggest X accounts that people don't currently follow and may find interesting. They help introduce an wider variety of accounts people may enjoy. Follower Ads are the result of creating a followers campaign.


Follower Ads are displayed in multiple locations across X, including your timeline, "Who to follow" section, and search results. 

You may see a Follower Ad listed in these areas if a Follower Ad is relevant to you. 

As with Trend Takeover and Promoted Ads, this suggestion is labeled as "Promoted" to distinguish it from other recommended accounts.



To expand your X account's reach and grow your audience, start a followers campaign in your X Ads account.



Follower Ads boost your follower growth, so they're best used when you want to build an engaged audience to amplify your message — on and off X. People who follow you not only see your Posts, but they're also likely to become brand advocates and customers.


Frequently asked questions

Why am I being shown a Follower Ad?

Your activity on X, the information you provide to X, and our relationships with ad partners all help make promoted content more relevant for you.

When you use X to follow, Post, search, view, or interact with Posts or X accounts, we may use these actions to customize X Ads for you. For example, if you search for a specific term, we may show you promoted content related to that topic. We also might customize ads using other information about you, such as your profile information, your mobile device location (if location features are turned on), your IP address, and the apps installed on your device. This helps us show you local ads and other ads that you might prefer.

X may also personalize ads based on information that X and our affiliates collect and that our ad partners share with us, such as a hashed email address, a mobile device identifier, or browser-related information (a browser cookie ID).

This helps X display ads about things you’ve already shown interest in from brands and businesses that you may like. For example, you could receive a Promoted Ad that includes a deal or promotion from a business whose website you frequent or whose email newsletter you subscribe to. You could also see this business as a Follower Ad in one of your Who to Follow suggestions.

Learn more about your privacy settings for personalized ads.

How do I promote my account?

To expand your X account's reach and grow your audience, start a followers campaign in your X Ads account. Learn best tips on how to optimize your campaign.

What are the guidelines for Follower Ads and followers campaigns?

All advertiser profiles must comply with our X Ads Policies.

What is "following" on X?

"Following" someone means you've chosen to subscribe to their X updates. Every time someone you follow Posts something new, it will appear on your timeline. 

Learn more about following on X

Ready to get started?