Frequently asked questions
How does X determine which Promoted Ads to display in a user's timeline?
A Promoted Ad will appear in a user’s feed only if the Post is likely to be interesting and relevant to them.
Our platform uses a variety of signals to determine which Promoted Ads are relevant to users, including who a user chooses to follow, how they interact with a Post, what they Repost, and more.
Why am I seeing a certain ad?
Your activity on X, the information you provide to X, and our relationships with ad partners all help make promoted content more relevant for you.
When you use X to follow, Post, search, view, or interact with Posts or X accounts, we may use these actions to customize X Ads for you. For example, if you search for a specific term, we may show you promoted content related to that topic. We also might customize ads using other information about you, such as your profile information, your mobile device location (if location features are turned on), your IP address, and the apps installed on your device. This helps us show you local ads and other ads that you might prefer.
X may also personalize ads based on information that X and our affiliates collect, and that our ad partners share with us, such as a hashed email address, a mobile device identifier, or browser-related information (such as a browser cookie ID).
This helps X display ads about things you’ve already shown interest in from brands and businesses that you may like. For example, you could receive a Promoted Ad that includes a deal or promotion from a business whose website you frequent, or whose email newsletter you subscribe to. You could also see this business as a Follower Ad in one of your "Who to follow" suggestions.
How can I dismiss a Promoted Ad?
You can dismiss a Promoted Ad from your feed by clicking the down arrow in the top right corner of the Post and choosing "I don't like this ad".
Can I opt-out of seeing Promoted Ads?
We are strongly committed to delivering the most relevant ads to the right user at the right time.
You can simply dismiss a Promoted Ad from your feed by choosing "I don't like this ad," but you cannot opt-out of seeing ads in your feed entirely.
As always, we pay close attention to how consumers interact with Promoted Ads and continue to make iterations and improvements as we better understand consumer reaction.
How can I report a Promoted Ad?
Use this form to submit feedback on X Ads, or learn more about reporting X Ads.