Live Shopping
Real-time commerce meets conversation.
Live Shopping
Real-time commerce meets conversation.
The energy of a live stream + the power of X
Conversation is the energy of a live stream, and there’s no conversation like the one on X. From the world’s biggest events to the holiday shopping season, when something is happening, X lights up.
Live Shopping allows brands to leverage this conversational superpower, engaging with fans in a space where they’re most receptive and inspiring them to shop the moment.
Currently available to managed advertisers.
Showcase your products throughout the live stream
Shoppable Banner
Spotlight your products one at a time as they’re discussed during the live stream. Swap the product out once every five minutes for timely calls to action.
Shop Tab
Showcase up to 50 of your products in a dedicated shopping space throughout the live stream. We recommend highlighting at least six products.
Real-time Shopping
Your fans can shop and converse, without missing the action. Shoppers stay tapped into the live stream AND the public conversation as they peruse your wares and website with ease. When viewers click on a product, they’ll be taken to your landing page of choice in a seamless in-app browser, while the live stream continues playing on screen.
Insights
No platform does live stream like X
Brands that host Live Events on X get 2X engagement on event day*, and an 80% lift in brand awareness.** After the Live Event, 39% of people are interested in finding out about the brand’s products or services.***
With Live Shopping, your brand will break through the noise faster and spread wider as your fans converse and share in real time, inspiring others to discover and shop along with them.
Host your Live Shopping event on X
Live Shopping is currently only available to X advertisers with an account manager and requires a minimum spend. Connect with your X account representative to learn more. Once you’re approved and ready to host, use our Shopping Manager tool to get started.
* Compared to the average engagement rate 7 days prior. Source: X Internal Data, Q1'21-Q3'21 US Live Events. Engagement defined as a user click, favorite, follow, reply, repost, quote to any of the advertised brand's posts.
** When compared to no exposure to Live Events. Source: X Internal Data, Q1'21-Q3'21 US Live Events Brand Effect Studies. n=7 Live Brand Events.
*** X Insiders US Live Events 2021, N=207 respondents, Q. Have you ever done any of the following actions after seeing a live event on each of these platforms? Please select all that apply. Talked about the product/service featured in the event with friends or family OR Searched for more information on the product/service featured in the event.
**** X Internal, 2022