People come to X to discover what's happening – and when brands connect to what’s happening on X, they see impressive results: +70% recall, +15% message association, +11% brand awareness, and +7% brand reference.¹

This playbook will walk you through everything you need to know about using X Ads to connect with cultural moments, target your audience, and deliver results.

What you’ll get in the playbook:

• Data and audience insights to prove why X is the right choice for running impactful advertising campaigns
• How-tos for connecting to any type of event, occasion, or trend, plus case studies for each
• Creative best practices 
• The best X Ad formats to help you connect
• A breakdown of our costs and bidding structures