Al Rajhi Capital Partners with X to Boost Visibility and Engagement via a Strategic Campaign
44.96%
Amplify - Pre Roll Rate
$0.008
Amplify - CPPRV
28M
Takeover Impressions
In the ever-evolving financial services sector, Al Rajhi Capital stands as a leader in innovation and trust. Since its inception, the firm has transformed the investment landscape in Saudi Arabia by offering comprehensive, Shariah-compliant solutions in asset management, capital markets, and private equity. Their approach combines deep expertise with client-focused strategies, ensuring long-term financial growth while adhering to the highest ethical standards.
Campaign objective
The campaign aimed to promote Al Rajhi Capital’s financial services and drive app downloads, with a primary focus on raising awareness. The core goal was to drive meaningful engagement while showcasing Al Rajhi Capital’s innovative convenience of accessing services via the app.
The solution
Al Rajhi Capital strategically combined the SSC & MBC Action Ma' Waleed Amplify packages, premium content, a King’s Cup Final game integration (official highlights and real-time game updates), and a high-visibility X Takeover. This approach effectively drove awareness and converted it into user engagement, boosting app downloads and reinforcing the brand’s reputation as a trusted financial leader
The campaign targeted users through specific keywords like Investment, Funds, and Stocks, along with audience lookalikes from financial institutions and professionals in Saudi Arabia. Interest-based segmentation focused on Trading and Markets, Business Leadership, and Personal Finance, ensuring the message reached individuals interested in financial growth and market insights.
Products used
- Objective: Promote Al Rajhi Capital’s financial services and drive app downloads
- Core products/service: Amplify Package & Takeover
- Creative types used: Video ads
- Geo Targeting: KSA
The results
The campaign exceeded expectations, achieving impressive results. The Amplify package generated 7.4 million impressions and 2.7K pre-roll views, with a pre-roll rate of 44.96%, far surpassing the typical 30-35% range. The cost per pre-roll view (CPPRV) was exceptionally low at $0.008, well below the $0.02 benchmark. Additionally, the campaign’s Takeover generated 28 million impressions, further expanding its reach. These results demonstrate the campaign’s success in driving engagement and maximizing exposure, particularly through strategic alignments with the Roshn Saudi League and King’s Cup Final, leveraging peak platform activity to engage a broader audience.
Partner feedback
X has become an essential platform in achieving our marketing objectives through dynamic campaigns. For our brand campaign, we seized the opportunity to align it with the Al Hilal vs. Al Nassr King Cup match, a highly anticipated football event in the country. We utilized two powerful strategies: Takeover and Amplify. By implementing these strategies, we expanded our reach, allowing us to connect with a broader audience and stay ahead of the curve. The results achieved were historic and exceeded our goals.