Al Rajhi Capital Drives App Growth on X with Precision Targeting and Strategic Optimization
As a leading investment firm in Saudi Arabia, Al Rajhi Capital offers Shariah-compliant financial solutions across asset management, capital markets, and private equity. Known for its trusted reputation and innovative approach, the brand wanted to highlight its investment features to a targeted audience - driving meaningful installs with efficiency and scale on X.
9x
CPI Reduction
$1.53
Final CPI
16.5x
Increase in App Installs
Campaign objective
The campaign aimed to promote Al Rajhi Capital’s investment features and drive high-volume, quality app installs. The core focus was to connect with financially literate, affluent Arabic-speaking users in Saudi Arabia and showcase the convenience of accessing investment opportunities through the Al Rajhi Capital app - while optimizing for cost and scale.
The solution
To meet their goals, Al Rajhi Capital ran a performance-driven app install campaign leveraging both Image App Cards and Video App Cards. With a focus on customer acquisition, the campaign utilized:
Interest-based targeting (Finance, Sukuk, Crypto, Stock Market)
Arabic keyword strategies
Lookalike audiences from financial institutions, market influencers, and news outlets
A strategic shift from PPC to PPM bidding
Daily optimizations, creative variations, and max bid models
Products used
- Objective: Drive app installs for Al Rajhi Capital’s investment platform
- Core products/service: App Installs (Image + Video Cards)
- Geo Targeting: KSA
- Targeting: Affluent, Arabic-speaking investors; Interests: Finance, Markets, Trading
- Measurement Source: X Ads Manager
The results
The campaign significantly outperformed its initial KPIs and set a new benchmark for financial advertising on X:
9x reduction in CPI from phase one to phase two
- 16.5x increase in installs, rapidly growing the app’s user base
- Final CPI of $1.53
Launched during Ramadan; an especially competitive season in KSA, these results showcase the power of strategic targeting, real-time optimizations, and tailored creativity when driving performance at scale.
Partner feedback
Our campaigns on X has been truly transformative. Through strategic optimizations, data-driven insights, and agile campaign management, we turned our app install campaign around, achieving a remarkable 9X reduction in CPI and 16.5x increase in installs. This success highlights the power of continuous refinement and the right marketing approach. We are thrilled with the outcome and look forward to future collaborations.