How Banco Guayaquil connected with Christmas Celebration 2024
Banco Guaquil wanted to invite the general public to participate in the gifts and prizes that the Bank was giving away at Christmas. The gifts ranged from blenders, cell phones, watches and the biggest prize possible was a car.
Budweiser is a global beer icon with a strong presence in the Chilean market, recognized for its connection to music, sports, and cultural moments. In Chile, the brand positions itself as a catalyst for unforgettable experiences, aiming to unite people through events that celebrate music, friendship, and good times. Its mission is to be more than just a beer, it’s about creating moments that matter and fostering authentic connections with consumers. |
7 MM
Impressions
160.000
Engagement with the users
0,15 USD
CPE
Campaign objective
In December, Banco Guayaquil launched a campaign to express gratitude to everyone contributing to its growth and success, proudly celebrating its recognition as “Bank of the Year.” The campaign invited both users and non-users to join in the celebration and participate in the #PromoParaTi initiative. Capitalizing on the festive Christmas season, the bank engaged the public with opportunities to win various gifts, driving significant interaction and creating a buzz on the platform. The primary goal was to maximize participation in the gift raffle, foster engagement, and convey heartfelt thanks for the support received throughout 2024. The campaign was designed to make every participant feel personally appreciated, emphasizing a collective “Thank You” through #PromoParaTi.
The solution
Banco Guayaquil leveraged X's Takeover formats to maximize exposure for the #PromoParaTi campaign. Scheduled Notifications engaged the audience, encouraging registration and participation in various giveaways. Unlock Posts sparked widespread conversation about the campaign's promotions. The Hashmoji amplified engagement by harnessing the power of the hashtag. Combined with compelling images and videos, these efforts drove remarkable results throughout the campaign.
Keys to Success
01
Video
Video ad formats were centered with creative using real people, not actors, with whom the Bank maintains a relationship of gratitude for being part of its achieved success.
02
Takeover Products
X's takeover products enabled the Bank to connect with the real meaning of Christmas
03
Unlock Conversation Cards
Create conversations to interact with the brand and allow sharing of gift wishes that people might want.
04
Scheduled Notifications
Generate engagement and participation in the promotion to be able to win different gifts based on what users like the most.
The Results?
Banco Guayaquil's Christmas campaign achieved remarkable success. The Scheduled Notification launched the campaign, capturing users' attention and encouraging participation in the gift raffle. The Unlock Conversation format fostered an emotional connection by inviting users to share their Christmas wishes tied to a gift, marking a unique, first-of-its-kind engagement on the platform. Takeover formats, amplified by compelling videos, powerfully conveyed the campaign’s message of gratitude. Overall, the initiative effectively raised awareness of the bank’s 2024 achievements, including its recognition as “Bank of the Year,” while strengthening its bond with the audience by expressing heartfelt thanks to those who believe in the brand.