Malath Insurance
Driving strategic engagement on X during Saudi National Day 2024
64M
Impressions
7.5M
Video views
-35%
Reduction in CPM
Malath Insurance Company, established in 2007 and listed on the Saudi Stock Exchange, offers a wide range of insurance products from medical to motor and reinsurance. With a focus on digital service delivery through their app, Malath aims to be a leading provider in Saudi Arabia. During Saudi National Day 2024, they partnered with X to boost brand visibility through promotional and tactical campaigns.
Campaign objective
The objective of Malath's Saudi National Day 2024 campaign was to heighten awareness of their insurance offerings, aiming for 50 million impressions and 7 million video views. This was part of a strategy to enhance brand recognition and engage with their target audience during this national holiday.
The solution
Malath opted for manual bid capping to align with their KPIs, avoiding the cost inflation of autobid. They used Website Cards and video formats, with daily monitoring and adjustments to bids to optimize campaign performance, thus achieving visibility and engagement within budget.
Products used
- Objective: Heighten awareness of their insurance offerings during Saudi National Day
- Goal: Achieve mass engagement
- Creative types used: Website Cards, Video & Manual Bid
- Geo targeting: Kingdom of Saudi Arabia (KSA)
The results
Malath Insurance's campaigns delivered outstanding results by amassing 64.3 million impressions and 7.5 million video views. These efforts were executed at a very low cost, achieving a Cost Per Mille (CPM) that was 35% below industry benchmarks, showcasing both cost efficiency and substantial audience reach.
Partner feedback
The outstanding results achieved through our campaigns on the X platform at various stages and periods throughout the year are considered among the best for marketing campaigns aimed at raising insurance awareness and attracting customers. Our strategy was clear in using the best social media platform, X, which is considered one of the most important for communicating with prospective customers.