Question 1

Ad formats

Accepted Answer

For reach campaigns, we recommend these top-performing ad formats:
Image Ads
Video Ads
Carousel Ads
We recommend running multiple creatives (2+) in the same ad group so X can test and serve the best performer. You can promote existing organic posts or create new posts that are only shown to your targeted audience.

Question 2

Creative and copy

Accepted Answer

As you're developing your post content, make sure to ask yourself: what do you want consumers to think, to do, and to feel?
Your creative should feature strong eye-catching visuals, be short (15 seconds or less for videos), include persistent branding, and have short copy (50-100 characters). You can promote posts that are published organically, or create new posts that are only promoted to your targeted audience. Posts must include text or media.

Question 3

Bidding strategy

Accepted Answer

In a Reach campaign you are charged for every 1,000 impressions (CPM). The optimization goal is fixed to Impressions so delivery maximizes unique reach within your budget.
Bid strategy options in Ads Manager:
• Auto bid (Recommended) – Automatically maximize your results at the lowest price. Flexible and updates with real-time auction dynamics.
• Maximum bid – Set the maximum you are willing to bid. Bidding higher can help your ad display more often.
You will never be charged more than your maximum bid (when set). Once the daily budget is reached, delivery pauses. Real-time audience estimates and campaign-health guidance appear during setup.

Question 4

Targeting recommendations

Accepted Answer

Targeting is configured at the ad-group level and includes: Locations (countries, regions, or cities with Include/Exclude + bulk upload); Languages, Gender, Age (All ages or Age range); Operating system, Device model, Carrier; Custom audiences; Advanced targeting – Interests, Keywords, Follower look-alikes, Retargeting of past engagers, App promotion; and Optimize targeting (Recommended) – a toggle that lets X refine audience selection for better performance.

Question 5

Measuring results

Accepted Answer

Once your campaign is live, you can track real-time results in your Ads Manager dashboard. Important metrics to track include CPM, Total Impressions, Total Spend, Reach and frequency metrics are also available via export report in Ads Manager for this objective.
You can also run measurement studies depending on the goals you want to achieve including audience verification, brand surveys, and offline or online sales studies.
More on Analytics, More on Measurements

Reach campaign

Reach more people with your ads

Best practices

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