Connect with BIG3 Basketball live on X
The BIG3 is bringing the “number one urban sport in the world” to the global audience of sports fans on X starting on Saturday, June 15.
Founded by musician and actor Ice Cube in 2017, the BIG3 is taking 3-on-3, half-court basketball format — the most popular urban sport in the world — to the virtual stadium on X.
Record-Breaking Viewership and Attendance
Now in its seventh season, the BIG3 has attracted a large following, with larger summer viewership compared to other major sports leagues including the WNBA, NHL, and MLS.
During the 2022-2023 season, the BIG3 averaged 515,000 live viewers per game on CBS. In-person attendance broke BIG3 records with an average of 15,000 attendees per week. This engaged audience combines with the BIG3’s unique ruleset to provide a one-of-a-kind chance for advertisers who want to reach the BIG3’s growing audience. 90% of in-person attendees are Black or Hispanic, and with over 25 games this season streaming live on X, there’s no shortage of options to integrate your brand into this exciting new sport.
The BIG3 stands out because of its custom ruleset called FIREBALL3, which leads to a fast-paced and defensive game. The FIREBALL3 rules are unique from other basketball rules because games are played half-court and have no game clock, and instead require 50 points to win. Combined with the quick 14-second shot clock, these rules ensure there’s never a dull moment. Further adding to the excitement is the innovative 4-point shot zone, allowing players to take big risks that drive memorable plays.
The BIG3 features a legendary roster of players and coaches with over 600 combined NBA seasons, more than 80 collective All-Star appearances, and 7 Hall-of-Famers. Notable players include “Iso Joe” Johnson and NBA champions like Jodie Meeks, Nick Young, and Leandro Barbosa. The coaching roster features basketball icons like Lisa Leslie, Julius “Dr. J” Erving, Nancy Lieberman, George “Iceman” Gervin, and Michael Cooper.
Engaging the Audience on X
X is a video first platform, with 4 out of every 5 sessions on the app leading to people watching videos.
Basketball is huge on X. Conversation about the WNBA is up by more than 500% globally compared to the previous season, thanks to new stars like Caitlyn Clark and Angel Reece. And as the NBA Finals wrap up that momentum will carry over to the BIG3.
As we gear up for Season 7 of the BIG3, starting on June 15, 2024, X is set to redefine the sports broadcast experience with over 25 games airing live on the platform. Fans can also look forward to weekly preview and highlight shows, exclusive access to players, coaches, and celebrities.
When big moments happen around the world, people come to X to talk about it. The BIG3 will be streaming games live on our platform, a virtual stadium where people can watch the game and discuss highlights in real-time — providing advertisers with a one-of-a-kind opportunity to align with a complete live sports package.
Advertising Opportunities
X offers a variety of advertising products to help brands connect with this engaged audience. From Amplify pre-roll ads to Timeline and Trend Takeovers, there are numerous ways to connect your brand with the excitement of BIG3.
With Amplify video pre-roll, advertisers can align their creative with the numerous clips, highlights, and behind-the-scenes content happening at each game, while reaching the massive X audience of over 500 million monetizable MAUs.
Don’t miss out on this unique opportunity to be part of the action on X. Join us and experience the unmatched energy and excitement of BIG3 basketball.
Connect with us to learn more about advertising your brand during BIG3 games on X.