X @ CES 2025 Recap

X Business
By X Business
Trends and insights

 

This week at  #CES2025 in Las Vegas, we shared new insights into the future of the Everything App, highlighting how X is uniquely positioned to drive your business growth in 2025.

And fortunately for you, what happens in Vegas doesn't stay there—it lives on X

X CEO, Linda Yaccarino (@lindayaX) took the stage with Catherine Herridge (@C__Herridgefor a dynamic conversation covering everything from Community Notes to X’s role as the #1 news and media platform, and what the future holds for our users and partners in 2025.

Linda specifically highlighted our new “holy grail” product Trend Genius, which empowers advertisers to align with trending conversation topics. This tool automatically deploys pre-crafted ads when these topics gain traction, ensuring unparalleled ad relevancy and efficiency.

She also emphasized the growing influence of fandom and sports content on X, bolstered by new features like the NFL Portal. This suggests exciting future developments aimed at enhancing experiences for both fans and advertisers.

Inspired by the overwhelming success of @CommunityNotes, Meta announced that they will adopt a similar model across their platforms, alongside changes to their moderation policies, signaling a new era of freedom of expression within the industry.

 

 

We announced a groundbreaking partnership with Crush Capital Inc. to bring Season 3 of @goingpublic directly to X, marking our first venture into financial media and expanding our original content lineup.

X’s Global Head of Marketing, Angela Zepeda (@angelamzepedajoined the C Space Studio to explore our transformation into the Everything App. She discussed AI, original content, the power of our global town square, and more. Check it out here. The first episode of @khloekardashian’s new video podcast Khloé In Wonder Land premiered first on X - sparking massive tune in and rave reactions from fans.

Brands can now leverage Amplify Pre-roll ads on this series for impactful results. Contact our team for more details.

Elon Musk (@elonmusk) sat down with @Stagwell CEO Mark Penn (@Mark_Pennfor a live interview, discussing the future of AI, robotics, colonizing Mars, and, of course, X.

And a perfect end to an exhilarating CES: xAI has launched the standalone Grok app in the US.