Direct Messages are a unique business solution that allows brands to move conversations with customers from the public platform to private messages to provide more personalized support. Direct Messages are configured through the use of Conversation Buttons, which are standard ad features with customizable buttons that can be paired with Image or Video Ads. This is the best way to promote your brand’s chatbot in Direct Messages to a broad audience on X.
Currently, Direct Messages can be used in Promoted Ads and video views objectives. They can support up to 4 buttons, each of which directs users to a different part of your chatbot via different welcome messages. A welcome message is an entry point into a Direct Message conversation with a pre-set message that people see and can respond to, even when you may not have the ability to send a Direct Message to that person. This first message should greet them and guide them to the best ways to interact with the chatbot. Your chatbot developer will create the welcome messages for your chatbot.
Direct Messages are currently unavailable for self-serve advertisers. Please follow @XBusiness for updates when this feature is available.