GIGABYTE
Learn how GIGABYTE delivered broad awareness and strong engagement with tech-savvy audiences, align with key industry moments, and reinforce the brand’s position as a leader in AI and gaming.
+82%
Reach Uplift
+73%
Brand Mentions
49M
Impressions
About GIGABYTE AORUS
AORUS is positioned as a leading global gaming and tech brand known for performance, reliability, and innovation. Its mission is to push the boundaries of hardware design and empower users with next-generation gaming experiences. Its vision is to remain at the forefront of the global tech landscape by combining technological excellence with a strong connection to gaming and AI communities.
Campaign Objective
Amplify GIGABYTE AORUS’s global “Leading Edge” launch by driving visibility and engagement on X. The campaign leveraged X’s real-time, interest-based communities, especially around AI and emerging technology, to connect with tech-savvy audiences while also aligning with COMPUTEX 2025.
The goal was to deliver broad awareness and strong engagement with tech-savvy audiences, align with key industry moments, and reinforce the brand’s position as a leader in AI and gaming. The campaign focused on tech-savvy audiences and AI enthusiasts, especially tech early adopters with high interest in gaming, emerging technology, and hardware innovation. These communities were already active on X, making it the natural environment to engage them in real time.
The Solution
01
Phase 1 (Preheat)
Traffic ads and Takeovers built early awareness and event anticipation.
02
Phase 2 (Launch)
Full-day Takeovers, traffic ads, and Keyword Search Ads drove peak visibility and live event engagement, with the launch streamed directly on X.
03
Phase 3 (Sustain)
Promoted posts and Carousel Ads reinforced product visibility and extended momentum beyond COMPUTEX week.
X worked closely with the client to optimize media formats: including traffic ads, Takeovers, Keyword Search Ads, and, for the first time, the client’s full event live stream hosted on the platform. Continuous coordination ensured the campaign achieved maximum share of voice, while also extending impact and reinforcing product awareness beyond the event window.
The Results
Success was measured through X Ads Manager and internal metrics. The campaign ran during COMPUTEX 2025, with an all-day Spotlight and Timeline Takeover on launch day that secured 100% Share of Voice and boosted visibility, engagement, and social buzz beyond the event window.
The campaign generated an 82% uplift in reach across target markets and 49 million impressions, driving awareness at scale. Brand mentions rose by 73%, reflecting strong cultural traction, while the live stream on X hit record concurrent viewership. Internal data also showed higher product interest and positive sentiment, reinforcing audience connection beyond paid exposure.
Building on strong engagement and reach, the campaign not only reinforced the brand’s AI image but outperformed expectations in AI buzz and organic discussion, as diverse formats and key placements moved audiences from viewing to talking and sharing—fueling cross-segment expansion.
The campaign benefited from AI conversations gaining traction on X, creating a high-interest environment that amplified AI-related product messaging. By leveraging a diverse suite of premium ad placements, GIGABYTE AORUS achieved maximum visibility.
X helped us capture market attention at the most critical moment. In a crowded tech market, its dynamic communities and real-time conversations made it the ideal place for GIGABYTE AORUS to spotlight innovation.
