Alat
How Alat’s launch on X achieved global attention.
31M
Video views
-22%
CPM
199.2M
Impressions
Launched by Saudi Crown Prince Mohammed bin Salman on 1st February 2024, Alat is poised to revolutionize the Kingdom’s economy and reshape global electronics and advanced industrial sectors by leading the charge in decarbonizing manufacturing through clean energy. In line with the 2030 Vision, Alat plans to invest $100 billion into the Kingdom by 2030, focusing on over 30 different products and creating more than 39,000 direct jobs.
Campaign Objective
Alat used X to generate widespread awareness about its launch in the first half of 2024. Initially targeting Saudi Arabia, the campaign strategically expanded to major international markets, including the USA, UK, Japan, and other GCC countries. The campaign aimed to leverage X's native advertising products to introduce Alat, appealing to a broad audience and enhancing brand awareness. It highlighted how Alat is transforming global industries and establishing a world-class manufacturing hub in Saudi Arabia, powered by clean energy, to build a better tomorrow.
The Solution
Alat masterfully harnessed X’s platform to captivate a diverse, global audience and generate buzz around their launch. By using Video Ads, Alat told their story in a more compelling and immersive way. The Frequency Cap feature further amplified their reach and fine-tuned campaign performance, ultimately boosting profitability and ensuring their message resonated far and wide.
Products used:
Objective: Create buzz around Alat’s launch
Goal: Launch Alat
Creative types used: Video Ads
Geo Targeting: KSA, UAE, GCC, USA, UK, and Japan
The Results:
Alat's launch on X was highly effective, achieving 199.2 million impressions and a 22% reduction in CPM, demonstrating notable cost efficiency. The videos also attracted 31 million views, underscoring the campaign's success in boosting brand visibility and engagement.
Partner Feedback:
We're thrilled with the outstanding results from our X campaigns, rolled out in two phases: Launch and Sustenance. X was our go-to platform to announce Alat to the world and outline our vision of industrial transformation. The fantastic outcomes prove just how powerful and precise this platform is for global brands. We will use these terrific insights to drive our future campaigns with X.
Source: X Ads Manager. Jan 30th, 2024. KSA.
