Mack Weldon
How Mack Weldon maximized their ROAS with X's Shopify integration
3.1X
Return on Ad Spend (ROAS)
Goal of 1.4X ROAS
$1.90
Cost per 1K Impressions (CPM)
Mack Weldon is a New York-based men’s lifestyle brand that designs modern, timeless apparel with performance materials to give guys the confidence to move through their day. For over 10 years, Mack Weldon has been creating products packed with fabric technology and design details to help you look and feel your best.
Campaign objective
The Mack Weldon team set out to exapnd their e-commerce footprint to the X platform, looking to reach men aged 30-60 who live in urban areas with higher incomes. They launched a campaign highlighting the premium quality of their products to appeal to holiday shoppers on X.
The solution
Mack Weldon leveraged X's new Shopify app to connect their X Ads account to their Shopify store, allowing them to implement pixel tracking with just one click for accurate conversion measurement. Mack Weldon also enabled our AI-powered Optimizing Targeting feature to reach the users most likely to purchase from their shop, activating their campaign in our improved advertising experience within a few minutes.
Their campaign delivered a 3.1X return on their ad spend at an efficient $1.90 CPM, acquiring new customers on X who made holiday purchases on their website.
Products used:
- X Shopify Integration
- Shopify Pixel Measurement
- AI-powered Optimized Targeting
- Website Card Ads
One of our key strategic priorities is broadening our advertising mix beyond Meta and Google with a focus on increasing brand awareness and reaching new audiences. As a men’s apparel brand, we were excited about the opportunity on X to reach a very engaged male audience. Having the ability to quickly integrate with X's Shopify app made this an easy decision to prioritize getting live ahead of the holidays.
Already a Shopify Merchant?
Bring your products to X and connect with over half a billion highly engaged users. People come to X daily to discuss their favorite brands - you can tap into this conversation and drive results.
Download the X app in the Shopify App Store to:
- Create and manage ad campaigns effortlessly with X Ads
- Track performance with a 1-click X Pixel installation
- Sync your product catalog automatically with X Shopping Manager
- Showcase up to 5 products in a scrollable carousel or up to 50 in your X Shop
Source: X Ads Manager. Oct - Nov 2024. United States.