Riyadh EXPO 2030
How Riyadh Expo drove mass awareness with Takeovers and Branded Features
+265M
Total Impressions on Takeovers and Branded Features
1.6%
Engagement Rate
2X
Users played Branded Hashfetti twice on average
Campaign objective
Riyadh Expo set out to drive mass awareness for the global announcement of Expo 2030, with the goal of reaching as many X users as possible and maximizing engagement.
The solution
By leveraging the Reach campaign objective, Branded Features, and Takeovers in multiple countries, Riyadh Expo was able to achieve more than 265 million impressions, a 1.6% engagement rate, and averaged two clicks per user for their Branded Hashfetti, with just a three day flight period.
Products used:
- Reach campaign objective
- Takeovers
- Branded Features
- Video Ads
- Geographic targeting
Source: X Ads Manager, November 28, 2023 - December 1, 2023, Middle East & France
