Samsung
How Samsung launched the Galaxy S24 Ultra with Vertical Video Ads
26.7%
Engagement Rate
compared to 0.4% with standard promoted videos
$0.01
Cost per Engagement
compared to $0.45 with standard promoted videos
Samsung consistently invests in innovation, which has led to it becoming a top-selling global manufacturer of televisions and smartphones, with its Galaxy series climbing into the top positions in global market share for smartphones.
Campaign objective
Samsung set out to drive awareness of the Galaxy S24 Ultra and generate high quality traffic to their website to explore the new phone. The team wanted to showcase the product in a visual-forward format and make it easy for users to click-through to their website.
The solution
After testing Website Video Card Ads and Vertical Video Ads, Samsung found that Vertical Video Ads delivered a significantly higher engagement rate than standard promoted videos (26.7% vs. 0.4%). Vertical Video Ads also delivered this increased engagement for a much more efficient cost ($0.01 cost per engagement vs. $0.45 with standard promoted video).
By leveraging the full-screen, immersive canvas of Vertical Video Ads, Samsung was able to showcase the Galaxy S24 Ultra in a visually appealing way while driving potential customers to click through to their website via the "Learn more" call to action button.
Products used:
- Website Video Card Ads
- Vertical Video Ads
- Video views objective
Pair Vertical Video Ads with X’s industry-leading brand suitability solution
X has partnered with Integral Ad Science to bring you pre-screened, brand suitable inventory in X's vertical video surface.
This pre-screening capability enables IAS to classify organic content on X within the GARM framework. It then lets your brand set more personalized placement preferences that rely on IAS’s classifications before you run a campaign.
In other words, they’ll help you navigate X to achieve the ideal level of suitability control specific to your brand – and they can measure how this works on the back-end too.
During beta testing when pre-bid IAS Optimization for vertical video was applied, X delivered zero brand safety floor violations and an average of 100% suitability across those campaigns measured by IAS2. This solution builds on X’s sustained commitment to brand safety and suitability, including the rollout of Sensitivity Settings, Adjacency Controls and 3rd Party Adjacency Measurement.
Now available to advertisers in the U.S. only.
Source 1: X Ads Manager, Jan 31, 2024 - March 31, 2024. United States.
Source 2: X Internal. IAS pre-bid optimization beta test results from Oct 2023 - Jan 2024. US only.
