Saudi Tourism Authority
How Saudi Tourism Authority drove efficient site visits on X.
-80%
Lower Cost per Link Click
-87%
Lower Cost per Site Visit
2.2X
Higher Click Through Rate
The Saudi Tourism Authority was established to support the growth of the travel and tourism sector by serving the needs of tourism companies and other commercial partners.
Campaign objective
Saudi Tourism Authority set out to drive traffic to their website and find new users to engage with travel content on that page.
The solution
Saudi Tourism Authority tested the "Link Clicks" and "Web Conversions" campaign goals to compare their performance and determine the most effective option. They found that the "Web Conversions" goal drove better performance with a higher click through rate, lower cost per link click, and lower cost per conversion compared to the "Link Clicks" goal.
Products used
- Sales objective
- Link Clicks vs. Web Conversions campaign goal
- Single Video Ads
- Geographic targeting
Keys to success
1. Use the Sales campaign objective to drive efficient lower-funnel results
2. Select the Web Conversions goal
3. Select the event that you would like to optimize for
Source: X Ads Manager, Saudi Arabia
