The Chefz
How The Chefz drove awareness for Eid al-Fitr.
+40%
Increase in revenue on Takeover day vs. average daily revenue that week
21.1M
Total Impressions
+36%
Increase in purchases on Takeover day vs. average daily number of purchases that week
Campaign objective
Eid al-Fitr is an extremely competitive period for food delivery services. It is celebrated by Muslims worldwide because it marks the end of the month-long dawn-to-sunset fasting of Ramadan. The Chefz wanted to capitalize on these seasonal effects and set out to maximize brand awareness and reach during Eid al-Fitr.
The solution
The Chefz took advantage of X’s Takeover campaigns to reach this goal. In only one day, the campaign was able to reach: 21.1M impressions, 190K video views, 199.7K engagements, and a 40% increase in revenue on the day of the Takeover vs. the average daily revenue that week.
Products used:
- Takeovers
- Image Carousel Ads
- Collection Ads
- Geographic targeting
In the fast-paced digital arena, seizing the moment is non-negotiable. Our Takeover campaigns not only elevated The Chefz but also underscored our mastery in maintaining high visibility, setting new standards for strategic marketing.
Navigating the digital domain requires constant visibility. Our Takeover campaigns for The Chefz proved our adeptness at keeping the brand at the forefront, elevating strategic marketing to new levels of success.
Source: X Ads Manager, April 4, 2024, Saudi Arabia
