ZOX
How ZOX drove efficient purchases with X's Shopify integration
3.8X
Improvement in Return on Ad Spend (ROAS)
-62%
Decrease in Cost per Purchase
ZOX is a lifestyle brand that creates inspirational bracelets and watch bands made from recycled water bottles. Each band features unique artwork on one side and a motivational message on the other, serving as a wearable reminder of positivity and growth.
Campaign objective
ZOX set out to acquire new customers by reaching X's engaged and receptive audience, as well as drive efficient purchases for their bracelets and watch bands during the holiday shopping season.
The solution
ZOX leveraged X's new Shopify app to connect their X Ads account to their Shopify store, allowing them to implement pixel tracking with just one click for accurate conversion measurement. ZOX also enabled our AI-powered Optimizing Targeting feature to reach the users most likely to purchase from their shop, activating their campaign in our improved advertising experience within a few minutes.
Their campaign delivered a 3.82X improvement in their return on ad spend and a 62% reduction in cost per purchase, compared to a similar campaign that did not leverage Shopify's seamless conversion tracking.
Products used:
- X Shopify Integration
- Shopify Pixel Measurement
- AI-powered Optimized Targeting
- Website Card Ads
- Carousel Ads
The new Shopify update for X is what I've been waiting for for years. Integration is now far easier, and the data passed between platforms has really allowed our campaigns to succeed at a level we haven't seen on X before.
Already a Shopify Merchant?
Bring your products to X and connect with over half a billion highly engaged users. People come to X daily to discuss their favorite brands - you can tap into this conversation and drive results.
Download the X app in the Shopify App Store to:
- Create and manage ad campaigns effortlessly with X Ads
- Track performance with a 1-click X Pixel installation
- Sync your product catalog automatically with X Shopping Manager
- Showcase up to 5 products in a scrollable carousel or up to 50 in your X Shop
Source: X Ads Manager. Sept 1 - Nov 12, 2024. United States.