McDonald's Uruguay
How McDonald's Uruguay boosted efficiency with Wise.blue's Automated X Advertising
100%
Automated Ad Scheduling
Ensured McDonald’s promotions were delivered at the right time without manual updates.
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Higher engagement rates
Achieved improved click-through rates and conversions through targeted, automated ads.
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Optimized ad spend
By reducing manual adjustments and ensuring ads ran efficiently through automation.
McDonald's Uruguay, a leading fast-food chain known for its iconic menu and frequent promotions, needed a more efficient way to manage its X advertising. With a high volume of limited-time offers, manually updating campaigns was time-consuming and resource-intensive. By leveraging automation, they aimed to streamline ad scheduling and creation, ensuring timely promotions while maximizing engagement and campaign performance.
Campaign objective
McDonald's Uruguay needed an efficient way to manage its frequent promotions on X, ensuring that each offer was delivered at the right time without requiring constant manual updates.
The challenge was to streamline the ad management process, reduce operational effort, and improve campaign performance.
The solution
To overcome these challenges, McDonald's Uruguay, in partnership with Omnicom Media Group and Aleph, implemented Wise.blue’s Automated Catalog Ads on X as part of an App Reengagement campaign. This solution allowed them to:
Automate ad scheduling
Ensuring promotions launched and paused at the right time without manual intervention.
Simplify ad creation process
Automatically generating ads from a product catalog, reducing the need for manual setup.
Optimize ad performance
Leveraging Wise.blue’s advanced analytics to make data-driven adjustments for better results.
By utilizing Automated Catalog Ads within their App Reengagement campaign, McDonald's Uruguay significantly improved efficiency, reduced operational workload, increased engagement, and maximized performance.
Products used:
Keys to Success
01
Automating Ad Scheduling for timely promotions
McDonald's Uruguay leveraged Wise.blue’s automation tools to ensure that ads were launched and paused according to predefined schedules. This eliminated manual updates and guaranteed that promotions were always timely and relevant.
02
Dynamic Ad creation from product feed
Instead of manually designing each ad, McDonald's utilized Wise.blue’s Catalog Ads, which automatically pulled product details and images from their catalog, significantly reducing setup time and effort.
03
Optimizing engagement with Data-Driven decisions
Wise.blue’s advanced analytics provided McDonald's with real-time insights into ad performance, allowing them to refine their strategy and maximize results.
The Results?
By leveraging Wise.blue’s Automated Catalog Ads within their App Reengagement campaign, McDonald's Uruguay achieved significant improvements in efficiency, engagement, and overall campaign performance:
Increased efficiency: Reduced manual effort by automating ad creation and scheduling, streamlining the campaign management process.
Improved campaign performance: Ensured that promotions reached the right audience at the right time, leading to higher engagement.
Enhanced customer engagement: Achieved higher click-through rates and conversions by delivering relevant, timely ads.
Optimized ad spend: Automation optimized budget distribution, maximizing impact and minimizing wasted spend.
This case demonstrates how Wise.blue’s automation tools can help brands running frequent promotions simplify their X advertising strategy, save time, and drive better results. 
Wise.blue’s automation tools have significantly streamlined our campaign management on X, allowing us to efficiently deliver the right promotions at the right time. The ability to automate ad scheduling and dynamically generate ads from our catalog has saved us time while improving engagement.