Meitav Investment House: World of Opportunities
Exceeding benchmarks with a tactical approach to brand awareness.
Impressions achieved
390k
in only 24 Hours
Video views
9x
above benchmarks
Takeover Ads
Meitav Investment House's Approach to driving Brand Awareness on X
Meitav Investment House, a leader in Israel’s financial market, launched its "World of Opportunities" campaign with a focused objective: Maximize Brand Awareness among financially engaged audiences.
Using X’s advanced advertising tools, Meitav Investment House not only met but surpassed its goals, achieving a boost in impressions and a staggering increase in video views.
This success story demonstrates how a tactical, data-driven approach can drive remarkable results in a highly competitive financial landscape.
Campaign objective
Meitav Investment House sought to elevate brand awareness and reach new audiences through its "World of Opportunities" campaign. Targeting financially savvy individuals, the aim was to showcase the company's wide array of investment, trading, savings, and financing solutions.
The campaign’s primary goal was to capture attention, engage their target audience, and solidify their brand as a top choice for financial services in Israel.
The solution
Meitav implemented a multi-stage strategy using X’s Takeover Ads for maximum initial visibility. After successfully capturing attention, the campaign transitioned to performance-based ads, utilizing
Video Ads to engage viewers with compelling content.
Image Ads to reinforce key messages and product offerings.
This layered approach allowed Meitav to maintain momentum throughout the campaign.
The Results
The campaign delivered outstanding results, significantly surpassing expectations. Within just 24 hours, Meitav achieved 390k impressions, which was 18% above their benchmark. The video content performed exceptionally well, generating 9x more views than the initial benchmark.
Additionally, the Cost per Video View was reduced by 9x compared to the target, demonstrating the efficiency of the campaign.
These impressive results underscored the success of Meitav’s tactical approach to increasing brand awareness and engaging their audience.
Products used:
- Objective: X Takovers
- Goal: Reach
- Media Types: Video, Image
- Geographic Targeting: Israel
Our Takeover campaign on X showcases how pioneering approaches not only set the stage but also propel exceptional results. When innovation converges with strategic focus, the business doesn't just succeed—it thrives.
Source: April, 2024. X Ads Manager. Region: Israel.
