How Naranja X Reached Its iOS Audience with X Ads
An efficient strategy for customer acquisition on iOS devices.
-83%
CPA lower than Android
-71%
CPI lower than Android
35%
Conversion Rate (CVR)
NaranjaX
Naranja X, a leading fintech company based in Argentina, aimed to expand its presence in the competitive iOS market. By using X Ads, Naranja X were able to successfully reach their key audience, exceeding campaign expectations in customer acquisition.
Objective
The goal of the campaign was to connect with iOS users while ensuring cost efficiency and maximizing app installations. Naranja X faced the challenge of capturing this audience in a competitive digital landscape.
The Solution
Naranja X leveraged X Ads’ advanced targeting capabilities to focus on iOS users. This approach allowed the brand to optimize messaging and attract high-value potential customers efficiently.
Products used:
Keys to Success
01
Campaign Objective
A campaign was implemented in X Ads Manager with the objective set to App Installs, specifically segmented for iOS devices.
02
Conversion Cost Decreases
Over the course of several weeks, both the CPA and CPI showed consistent decreases, resulting in highly beneficial outcomes for the client.
The Results
The campaign exceeded expectations, confirming that Naranja X’s audience is highly engaged on iOS. According to MMP data:
• CPA was 83% lower than Android.
• CPI was 74% lower than Android.
These incredible results demonstrate X ads ability to efficiently connect brands with key audiences while delivering significant cost savings.
At first, we were skeptical about achieving good results with iOS. We anticipated much higher costs that weren't aligned with our KPIs. However, the team at X recommended we test it, highlighting the good results their were seing based on some changes in the product and the strong lifetime value associated with iOS users. The results exceeded our expectations, delivering not only efficient costs but also incredible value for our campaigns.
