Rimac Automobili
Rimac Automobili's strategy on X to ignite global excitement for the Nevera Hypercar
+433%
Higher engagement rate compared to the country industry benchmark
+78.2%
Higher view rate compared to country industry benchmarks in key markets
100%
Increase in CTR compared to overall country benchmarks
If you’re passionate about innovation in automotive technology, you turn to Rimac Automobili. If you want to see the world’s most powerful electric hypercar in action, turn to X.
Rimac’s latest model, Nevera, represents a new era in electric hypercars—pushing the boundaries of speed, design, and engineering. And to build momentum for this revolutionary vehicle, Rimac leveraged X’s dynamic Ad solutions to engage and excite fans across the UAE, Switzerland, Belgium, and Germany.
Campaign objective
As Rimac Automobili prepared to unveil its cutting-edge hypercar, Nevera, the brand sought to create buzz and drive high-impact conversations on X. The goal was to not only raise awareness but to spark meaningful engagement among automotive enthusiasts, technology aficionados, and next-gen consumers. To achieve this, Rimac designed a campaign that leaned into X’s most interactive and immersive formats—fueling real-time discussions and deepening brand affinity among key audiences.
The solution
Understanding that X is the go-to platform for car lovers and innovation seekers, Rimac developed a high-energy campaign strategy that maximized upper-funnel impact. The brand tested a variety of ad formats to create an immersive, storytelling-driven experience:
- Media Polls engaged users by inviting them to vote on features they value most in a hypercar—fueling organic discussions and excitement around Nevera.
- Carousel Ads showcased the hypercar’s design, performance, and groundbreaking technology—capturing users at every stage of the consideration journey.
- Video Ads delivered cinematic, high-speed visuals that captivated audiences and drove unprecedented levels of engagement.
- Branded Hashtags & Custom Likes amplified visibility, turning conversations about Rimac into trending topics across key markets.
With a strategic focus on Millennials and Gen Z interested in cutting-edge automotive technology, Rimac worked closely with Aleph to ensure precise targeting and execution. The campaign harnessed Ads Manager as the source of truth, allowing for real-time optimizations that maximized performance across all markets.
Products used
- Objective: Awareness & Engagement
- Creative types used: Video Ads, Image/Video Website Cards, Media Polls, Carousel Ads
- Geo Targeting: UAE, Switzerland, Belgium, Germany
- Age Targeting: Gen Z Audience
The results
The campaign delivered exceptional results, surpassing industry benchmarks and proving that the X audience has an insatiable appetite for innovation. The campaign not only ignited global interest but also had an unexpected impact—continuous growth in organic engagement, proving that Rimac’s presence on X is a long-term win for the brand.
Partner feedback
With X being a social media platform where real-time conversations thrive, it unlocked massive user engagement for us in key markets that led to amazing results! Thanks to the expert guidance of the Aleph team and their tips & tricks, we leveraged the full potential of X's diverse formats. We especially loved using media polls and video formats, which resonated strongly with our niche target audience and drove engagement. The results speak for themselves, with KPIs successfully achieved.