The Saudi Investment Bank
Championing Financial Literacy Through Anti-Fraud Awareness
35.5%
Amplify Pre-Roll Rate
5.6M
Pre-Roll Views
18.4M
Video Views
The Saudi Investment Bank
The Saudi Investment Bank is shaping the future of banking in the region by combining flexibility, innovation, and a deep commitment to customer needs. Positioned as a new-generation financial institution, the bank delivers premium, tech-forward solutions designed for a modern, fast-evolving audience. Guided by a customer-first philosophy, the bank continues to push boundaries in how financial services are delivered and experienced.
Campaign Objective
As part of its broader mission to empower and protect its community, The Saudi Investment Bank launched a campaign to raise awareness around the growing threat of fraud. The goal was to educate the public on how to recognize and prevent fraudulent activity, positioning the bank as a proactive voice on an increasingly relevant issue.
To bring this message to life, the bank partnered with Forbes Middle East and X, aiming to drive meaningful engagement through compelling storytelling. The aim was to leverage Forbes credibility in the region to get the bank's message across impactfully. Success was measured by key performance indicators such as pre-roll view rates, video completions, and total reach—reflecting the campaign’s ability to inform while capturing attention at scale.
The Solution
Rather than relying on traditional awareness tactics, The Saudi Investment Bank chose a content-led approach focused on creating lasting value. Collaborating with X and Forbes Middle East, the bank produced high-impact video and podcast content that blended education with editorial credibility.
By owning the content, the bank ensured longevity and continued relevance across channels. The campaign’s success was further supported by clear alignment between teams—from content production through to media strategy—resulting in a cohesive, high-performing execution tailored to their goals and audience.
The Results
The campaign exceeded expectations across all key metrics, achieving a 35.73% pre-roll view rate, 5.6 million pre-roll views, and a total of 18.4 million views across teaser and longform video formats. These results not only met the banks’ performance objectives but also demonstrated the power of content-led storytelling in driving awareness at scale.
Beyond the numbers, the campaign delivered lasting value for The Saudi Investment Bank. As the only bank in the region to tackle fraud education through this type of premium content, the bank earned internal recognition and industry-wide credibility. The initiative also aligned strongly with the goals of Saudi Vision 2030, reinforcing the banks’ commitment to financial literacy and leadership in the banking sector.
