X followers
On X, your followers are leaders
X followers
On X, your followers are leaders
Grow your following with X Ads
Grow your following with X Ads
The power of X's audience
People come to life on X and they drive what's happening. They're real, straightforward, and unfiltered. Passionate and plugged-in. Brave, bold, and dynamic.
X Ads can connect you to that audience when they're most receptive. When people follow you on X, you've locked in their attention and you get the chance to convert them from loyal followers to devoted customers. There's many ways you can increase your following — here's just a few of our top, tried-and-true tips.
of people on X like to discover what's new*
of people on X are more likely to be the first to buy new products*
How to get more X followers
Follow these tips to build up your audience and grow a community of engaged and valuable followers:
- Tap into trending topics. Find keywords and hashtags that relate to your industry and audience, and use them in your Posts to get noticed.
- Create valuable content. People choose to follow others based on the content they put out. Make sure yours is meaningful, unique, and adds value. Be sure to add a variety of visuals and videos to your Posts.
- Post consistently. It's important to have a regular cadence of content that your audience can count on and look forward to. Create a content calendar to plan out your ideas.
- Engage with thought leaders in your community. Follow influential people in your field, or interact with or Repost their posts to build connections.
- Promote your @name everywhere. Add a follow button to your website, include a link to your X profile in your email signature, and promote it on offline collateral such as business cards.
- Tap into your existing customer base. Upload your email contacts and let your customers know you’re ready to have a conversation by following them on X.
*Source: Kantar, “News Discovery & Influence on X”, Global, 2017
X Ads
Run a followers campaign
Running a followers campaign is an easy way to accelerate your follower growth. Followers campaigns promote your account on X, and your ad will render just like what you see to the right. So make sure your X bio and header image are compelling and up to date.
You only pay for new followers who converted through your ad. You are not charged for clients who found and followed your account organically, nor any other non-objective benefits.
X is such an amazing platform for building awareness and reaching new audiences.
Jay Maldonaldo, Senior Marketing Manager at MailChimp
Grow your following with X Ads
