X video resources

X video resources

Ready to launch your X Ads campaign?

Ready to launch your X Ads campaign?

Make your message more memorable by adding video to your X Ads strategy.


of internet users will view a digital video in 2022.1


increase in daily video views on X over 18 months2


Year-over-year increase in watch time on X3

X video best practices

Videos optimized for X drive an increase of 33% in emotional engagement.4

Introduce yourself

Keep your video between 6-15 seconds long and show your products and people maximize engagement.

Accessible storytelling

Reach the biggest audience by adding captions for mobile, and showing your logo in a permanent place in the upper-left or upper-right corner of the frame.

Post anatomy

The best video Posts follow this formula.

Post copy

What do you want consumers to think?

Creative asset

How do you want them to feel?

Video inspiration

Ad creative is the top factor in driving sales - 47% of sales performance can be attributed to creative alone.5

X video examples
Get inspired by some of the best in the business.

Beauty brand @RareBeauty demos a liquid blush hack in this short 6sec video. 

Backpack and accessory brand @Herschelsupply shares the craftsmanship behind their brand in this 15sec video.

Water brand @boxedwater announces the launch of their four, fruit flavors in this 11sec video.

Ready to launch your X Ads campaign?

1Source: eMarketer, 2022, https://forecasts-na1.emarketer.com/5aa6c67d60a15705f86fb232/5a6a4af500ea9b064048c039

2Source: Internal X research, Q4, 2019

3Source: Internal X research, January 2019

4Source: Internal X research, January 2021

5Source: Internal X research, January 2021