>x< Ads resources for your brand
Drive measurable business growth on >x< Ads with high-performing formats, precise audience targeting, and actionable campaign insights.
Customer success stories
Discover how leading brands achieve measurable
Growth through successful campaigns on >x<
- Success StoriesFeb 17, 2026
Read MoreAl Rajhi Bank
Scheduled Notifications turned an X Takeover into sustained, week-long engagement.
- Success StoriesJan 5, 2026
Read MoreTencent: NIKKE
Tencent’s Goddess of Victory: NIKKE is a mobile sci-fi RPG shooter combining immersive storytelling, real-time combat, and collectible characters designed for long-term player engagement.
- TakeoverJan 23, 2026
Read More1X NEO
How 1X drove virality for NEO launch with Takeovers.
>x< Ads AcademyAccess step-by-step tutorials, expert insights, and success stories to grow your business
Here’s what you’ll build:
- Spark conversations
- Transform casual Likes into meaningful dialogue.
- Create connections
- Engage with the community that matters to your brand.
- Launch campaigns
- Launch, test, and scale your ads with confidence.
Insights that keep you aheadStories, ideas, and updates
>x< Enables Advertisers to Use Any Creative Ad Format
Reuse Existing Social Media Creatives Directly on >x< – No Reformatting Required
The Super Bowl Conversation Belonged to >x<
Super Bowl LX delivered massive buzz on >x<, and your campaigns helped shape the conversation. As the real-time hub for live events, >x< amplified every moment from kickoff reactions to halftime highlights and post-game debates-driving authentic engagement for brands.
Creator Updates + $1M Article Contest
We closed 2025 with the highest payouts since our monetization program launched and we are just getting started. This year, our focus is clear: empower creators to grow and earn more on >x<.
Reach your goals faster with our downloadable guides and kits
>x< 2026 Marketing Calendar
The world’s most powerful moments and movements all unfold on >x<.