X is committed to small and medium businesses
While there are countless stories of businesses who have built brands, attracted new customers, and generated sales on X – we want to do MORE for small and medium sized businesses. With X, we’re now positioned to become a single interface for SMBs. With X’s engaged user base, all businesses can harness the strength of the platform in the following ways:
Real-Time Engagement: X shines when it comes to real-time engagement. With its fast-paced nature, you can quickly interact with your audience, respond to their questions, and address their concerns. This real-time engagement can help you build trust and credibility with your customers, which is essential for small businesses.
Networking Opportunities: Networking on X is unrivaled. You can easily access and connect with industry influencers, potential partners, and even potential customers. By engaging with relevant communities and participating in public conversations, you can expand your reach and grow your business.
Customer Service: X is the ultimate customer service tool. By monitoring X for mentions of your business, you can quickly address customer concerns, answer questions, and provide support. This not only helps you build stronger relationships with your customers but also allows you to gather valuable feedback to improve your products or services.
Brand Visibility: With its large user base and real-time nature, your brand can quickly gain traction and reach a wider audience. By consistently sharing valuable content and engaging with your audience, you can establish your business as an industry leader and attract more customers.
Targeted Advertising: Advertising on X is simple and sophisticated with tools that empower you to target the right audience for your business. You can create tailored ad campaigns based on location, interests, keywords, and even specific users. This means your marketing budget is spent efficiently, reaching the people who are most likely to be interested in your products or services.
With its large and engaged user base, real-time nature, cost-effective advertising options, targeted advertising capabilities, flexibility, and potential to build brand credibility, X presents a unique opportunity for small businesses to grow and succeed in the digital marketplace. In the last year, we have made substantial investments to uplevel our capabilities for all sized businesses:
Radius Targeting enables local businesses to target potential customers that live nearby.
Keyword Ads enable ROI focused advertisers to place their ads next to relevant conversations and search results in real-time.
Automated Onboarding to X Premium for advertisers that set up a campaign of least $100.
Account Highlights is a new feature in Ads Manager for SMBs to get automated recommendations for their campaigns, including issues with their accounts, and recommendations on how to improve their campaigns.
Full-Screen, Sound on Vertical Video Ads within our vertical video feed that include a call-to-action button, enabling advertisers to direct users to an accompanying website URL.
Automated Targeting Algorithm is a new ads prediction model that automatically finds users who would engage with and buy products without any input from the advertisers.
1 Click DM Support provides world class self-serve support for SMBs. Via this channel, advertisers can DM a 24/7 support team through 1 click in X Ads Manager and get instant responses to their questions.
1 Click Policy Appeals via X’s Ads Manager makes it super simple for advertisers to reach out to X’s Ads Policy and support team for any questions to make sure their ads are compliant.
Pixel Diagnostics Tracker is a new product that SMBs can use to track purchases, cart additions, and other events in real time to track measurement activity on the X platform for pixel event diagnostics.
X’s Supply Side Platform is available in select markets and it allows SMBs to buy inventory programmatically through leading DSPs including Google Ad Manager and more. This enables SMBs to reach their unique audience found on the X platform in a more scalable and seamless way.
Grok: Access to @grok is now live within the X platform for Premium+ and Verified Organizations subscribers in the US
Every business, especially small businesses, needs more resources to better connect to customers to grow – and that’s why X is doubling up its efforts to build more capabilities. We’ll keep the community updated on our progress, including new products and services, as we continue to build in real time.