Professional Accounts

Unlock a suite of tools available exclusively to Professionals

Professional Accounts allow businesses, brands, creators, and publishers to have a unique and clearly defined presence on the platform and the ability to grow and strengthen their presence on X. Professional Accounts are a gateway to a wide range of tools not available to non-professionals, which include:

  • Professional Home, a centralized dashboard that gives professionals the ability to track performance, discover product offerings, tap into additional resources and drive performance.
  • Professional Category, which allows professionals to showcase what kind of professional they identify as directly on their profile.

  • Profile Spotlights, a dedicated space on a professional’s profile to showcase what’s most important to them (more details about Profile Spotlights below).  

  • X Shopping, a suite of products available to professionals who want to sell their goods directly on X.

  • X Ads and Quick Promote

  • And more to come!

Above is a depiction of how to convert to a Professional Account. You can get the process started by clicking here (Note: you must already be logged into your X account to access this page).

 

Professional Home

Professional Home is a centralized resource hub that gives professionals the ability to view analytics, discover the latest product offerings, drive performance, and tap into additional resources. In its first iteration, Professional Home provides resources and guidance on:

  • Account analytics
  • Profile Spotlights
  • Making more connections
  • Promoting Posts via X Ads products
  • Monetization
  • Additional resources
 

Profile Spotlights

By converting to a Professional Account, you can add legitimacy to your business’ presence on X Professional Accounts currently offers four spotlights: Location Spotlight, Shop Spotlight, Mobile App Spotlight, and Link Spotlight.

To qualify for a Professional Account, your account must adhere to the following requirements:

  • You must not have a history of repeatedly violating the X User Agreement.

  • You must have a complete profile with an account name, a bio, and a profile picture.

  • Your authentic identity must be clear on your profile. Your profile must not feature another person’s identity, brand, or organization, nor does it use a fake identity intended to deceive others. Profiles that feature animals or fictional characters are ineligible unless directly affiliated with your brand or organization. Parody and fan accounts are not eligible for Professional Accounts.

Location Spotlight
Shop Spotlight
Mobile App Spotlight
Link Spotlight
 

Location Spotlight

The Location Spotlight allows you to display your business’ location, hours of operation, and additional contact methods. Features of Location Spotlight include:

  • Business location: Listed and shown on a small map in the profile spotlight. People can tap on the location map/listing to open Google Maps, or their default map app, for easier navigation to the business’ space.

  • Hours of operation: This field is optional but can be customized to showcase the days and times businesses want people to visit their location.

  • Methods of contact information: When the contact button in the spotlight is enabled, it can kick off one or more of the following directly to the business:

    • Phone call 

    • Text message 

    • X Direct Message 

    • Email

 
US Only

Shop Spotlight

The Shop Spotlight on your account (currently available to some qualifying accounts) is a dedicated space at the top of a profile where businesses can showcase their products. This spotlight is meant to enable serendipitous shopping moments right on X. Features of Shop Spotlight include:

  • A dedicated space to showcase products at the top of a Professional Account where businesses can showcase their products.When this spotlight is enabled, potential customers can scroll through the carousel of products and tap through on a single product to learn more and purchase – seamlessly in an in-app browser, without having to leave X.

 
US Only

Mobile App Spotlight

The Mobile App Spotlight (currently available to US-based professionals) provides mobile developers and professionals the ability to display their associated app at the top of their account to encourage app downloads. By enabling this spotlight:

  • Professionals have the ability to display mobile applications that are available in the iOS AppStore and Android Playstore. 
  • Users on iOS viewing a professional’s Mobile App Spotlight will see the iOS AppStore link to download the app to their phone, while users on Android will see the Android PlayStore link. 
 
US Only

Link Spotlight

The Link Spotlight (currently available to US-based professionals) allows professionals to display an interactive button on their account to drive potential customers to take the action they care about most. To enable the Link Spotlight, professionals will be prompted to enter the url of their choosing and pair it with one of the Call to Action prompts included in a drop-down menu.

Professionals may choose from the following list of CTA options for their Link Spotlight:

  • Listen now

  • See live

  • Watch now

  • Stream live

  • Read now

  • View Menu

  • Book an appointment

  • Make a reservation

Note: Only URLs from an allowlist of domains may be added to Link Spotlight (more info visit the FAQ section below).

 

Spotlight Configuration Page (SCP)

For professionals who are unsure which spotlight is right for their business, the Spotlight Configuration Page acts as a one-stop-shop for professionals to test out and discover new spotlights that become available and simplify the enablement of a spotlight on their profile.

 

Frequently Asked Questions

Professional Account FAQ
Professional Home FAQ
Location Spotlight FAQ
Mobile App Spotlight FAQ
Shop Spotlight FAQ
Link Spotlight FAQ
 

Professional Account FAQs

 

Professional Home FAQs

 

Location Spotlight

 

Mobile App Spotlight

 

Shop Spotlight

 

Link Spotlight

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