Target by device models, OS versions, carriers, and platforms
To set up device specific targeting, navigate to the "Targeting" > "Demographics" section in the campaign creation flow. Click into the search bar to expand the menu, and click "Browse" to select which devices, platforms, and carriers you want to target.
X also offers the ability to target by the mobile carrier associated with their profile. This is a great tool for mobile carrier advertisers who want to target or exclude their existing customers from their campaigns on X.