Bitvavo
How Bitvavo acquired new users with the App Installs objective
-58%
Lower Cost per Install
Campaign objective
Bitvavo set out to acquire new iOS users on X when Bitcoin reached $70,000 to take advantage of the vibrant conversation around this milestone. The team aimed to expand their audience and generate more installs of their app at an efficient cost.
The solution
Bitvavo leveraged X's App installs campaign objective paired with engaging video creative to drive new installs at a 58% lower Cost per Install as the campaign progressed.
Products used:
- App installs campaign objective
- Video Ads
- Geographic targeting
We discovered that setting up our campaigns with the App Install Optimization goal and prioritizing video-centric creatives resulted in lower CPI numbers across our iOS campaigns.
Source: X Ads Manager, February - March 2024, Netherlands
