Jarir Bookstore
How Jarir boosted site visits with Collection Ads on X
-51%
Lower Cost per Site Visit
2.1X
Higher Site Visit Rate
Jarir Marketing Company (also popularly known as “Jarir Bookstore” or “Jarir”) was established in Riyadh in 1974 as a small bookshop. Jarir is now considered the market leader in the Middle East for consumer IT products, electronics, office supplies and books.
Campaign objective
Jarir Bookstore wanted to find new customers and drive website traffic to their range of Samsung TVs by promoting impressive discounts.
The solution
Jarir tested Single Image Ads vs Collection Ads through an A/B test. They wanted to compare the performance of each ad format. The Collection Ad Format drove better performance with a 2.1X higher landing page view rate and 51% lower cost per site visit.
Products used
- Website Traffic objective
- Collection Ads
- Single Image Ads
- Geographic targeting
Partnering with the X platform to test the impact of Collection Ads has proved to significantly improve results across our traffic campaigns. It not only drove higher site visits and landing page views, but it also lowered our cost per landing page view. Our collaboration with the X platform yielded better results across all metrics, and we couldn't be more thrilled with the outcome.
Keys to success
1. Showcase a variety of product images in one view
Collection Ads make it easier for brands to showcase their products, tell a story, and encourage purchases all within one single view to consumers. With Collection Ads, you can showcase a collection of product images through a primary hero image and smaller thumbnail images below it. Feature your very best visuals and tell a cohesive story that will entice the viewer to click through to your website.
2. Link each image to a unique landing page
With Collection Ads, you can include up to six unique links within a single ad, enabling potential customers to click a product image and be taken directly to the online store page for that product. Jarir leveraged this feature of Collection Ads to drive traffic directly to the relevant pages on their website for each product they showcased.
3. Highlight up to six products, services or promotions
With more creative space within Collection Ads, brands can highlight up to six different products, services, or promotions. We recommend opting for visually appealing creative and ensuring there is a common theme among each of the images.
Source: X Ads Manager, September - October 2023, Saudi Arabia
