Monsha'at
How Monsha'at achieved mass awareness with Vertical Video Ads.
701k
Interactions as a result of the engagement campaign, at a cost of $2.46 MXN when the benchmark is $4.50. The cost was 45.33% better than the benchmark.
195M
Impressions from Reach campaign
with a CPM of $6.20 when the benchmark is $15.00 CPM was 58.67% better than the benchmark
14.4M
Impressions from Trend and Timeline Takeovers
Campaign objective
The Small and Medium Enterprises General Authority, "Monsha’at", set out to maximize their reach and optimize for engagement around Saudi National Day. Their team ran video views campaigns across multiple media platforms, including Vertical Video Ads on X.
The solution
Vertical Video Ads on X delivered a 1.7x higher video view rate and a 2.2x higher engagement rate compared to the other media platforms they tested.
Products used:
- Video views campaign objective
- Vertical Video Ads
- Geographic targeting
Exploring new opportunities on X has always been a core objective for us. Undoubtedly, the platform, its products, and new features consistently stand out and prove to us that it’s a key channel for all our communications. Testing the Vertical Video Ads during our SND campaign is one example, and we are very proud of the outcome.
Source: X Ads Manager, September 17, 2023 to September 24, 2023, Saudi Arabia
