iz Banking Experience
How Alinma Bank surges ahead with the launch of its banking app on X.
Video Views on
Takeover Day
+5M
Clicks during
Hashfetti Day
23k
Video View Rate on
Timeline Placement
25%
iz Banking App was built on a simple yet powerful belief: managing money should be effortless. Designed specifically for young people, iz is a digital-first banking solution that simplifies the entire banking process—no paperwork, no queues, no stress. With its sleek, intuitive interface, iz Banking set out to revolutionize the way youth interact with their finances. To amplify its message and drive awareness of this smarter approach to banking, iz Banking partnered with X to broaden its reach and showcase the benefits of its mobile app to a wider audience.
Campaign Objective
The team at Alinma Bank sought to create excitement around the launch of their innovative mobile app, designed to deliver a truly personalized banking experience at users' fingertips. By harnessing the power of X’s platform, they aimed to accelerate brand growth, boost ad recall, and connect with a broader, digitally savvy audience—driving engagement and fostering a deeper connection with their customers online.
The Solution
To launch their new mobile app with a bang and ignite online excitement, iz Banking implemented a powerful mix of X features, including a platform Takeover, Hashfetti, Custom Like, Hashmoji, and App Ads.
This strategic combination went far beyond traditional launch tactics, sparking high levels of engagement and increasing app sign-ups, making the campaign a standout success.
Products used:
Objective: Increase awareness of the new iz mobile app
Goal: Achieve mass reach in KSA
Creative types used: Platform Takeover, Hashfetti, Custom Like, Hashmoji, Video Ads
Geo Targeting: KSA
The Results:
The launch exceeded all campaign expectations, generating over 5 million Video Views on Takeover Day, 23k Clicks on Hashfetti Day, and an impressive 25% Video View Rate. Reflecting on the campaign’s success, Mohammad Almohareb, Head of Digital Marketing at Alinma Bank, remarked, “With Hashfetti, Hashmoji, and Custom Like, no other platform rivals X in creating a digital spectacle around a launch.”
Partner Feedback:
Partnering with X Ads Solutions for the iz launch had a significant impact on awareness and ad recall lift, their innovative products allowed us to create a highly engaging and successful campaign.
Leveraging X for iz launch contributed greatly to multiple stages of the campaign funnel.
Source: X Ads Manager; 26th May - 26 June, 2024
