OSN+
How OSN+ Used X to Build Anticipation for House of the Dragon Season 2
-48%
Cost reduction per conversion on Takeover day
-21%
Cost reduction per install on Takeover day
23.29 M
Total Impressions
OSN+
OSN+, launched in 2009, is a premier streaming service in the Middle East, serving Saudi Arabia and the UAE with a mix of international blockbusters, Arabic programming, movies, TV shows, documentaries, live sports, and exclusive channels, positioning itself as a significant competitor in the MENA region's entertainment market.
Campaign objective
OSN+ sought to generate widespread awareness for the launch of House of the Dragon Season 2 by HBO, with a focus on driving excitement and anticipation across KSA and the UAE. The campaign utilized X’s interactive features to engage fans, amplify reach, and boost viewership in key markets, ensuring that OSN+ remained top-of-mind for this highly anticipated release.
The Solution
For the season 2 launch of "House of the Dragon," OSN+ leveraged X's Timeline Takeover and Trend+ Takeover to spotlight the series, complemented by Video Ads that displayed teasers and exclusive content to heighten anticipation and engagement, emphasizing OSN+'s exclusive offerings.
The Results
OSN+'s campaign for "House of the Dragon" achieved 23.29 million impressions across KSA and UAE, with a notable impact in KSA (21.24 million) and UAE (2.04 million), boosting awareness while also cutting costs, reducing conversion costs by 48% and CPI by 21%, through engaging video ads and strategic X product use.
X played a pivotal role in the success of our 'House of the Dragon' Season 2 campaign. Their creative ad solutions enabled us to effectively reach our audience and amplify our message. The campaign's strong performance underscored the value of partnering with X for impactful content launches.
